FemmeCreole
Island Gyal
It’s only a temporary marketing scheme.
I H O P Is Changing Its Name To...
- Thread starter TrulyBlessed
- Start date
feferity
pepper dem gang
This whole thing reminds me of when Kylie Cosmetics changed to Kris Cosmetics across all their platforms because of the Kris Jenner collection they were releasing
PuddingPop
Well-Known Member
It’s true!, lolGirl stop!
Laela
Sidestepping the "lynch mob"
danniegirl
Well-Known Member
I thpught it was just to get people talking and mission accomplished but now to keep it going there just goiing to have to conceed to wendys and chamge there name back
TrulyBlessed
Well-Known Member
I went to IHOP this morning before work and asked the cashier how’s the name change going. She laughed and responded a lot of people hate it. I asked if she thinks they will change it back and she said she believes this is a temporary summer campaign to promote their burgers. This is great news if true. The restaurant sign, my receipt, to-go bag all say IHOP. The only IHOB I saw was one small plastic sign in the window.
That's good. It really doesn't make sense for a popular pancake house that's been around for many years to change their name to "house of burgers."
weaveadiva
Well-Known Member
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Live.Laugh.Love
Well-Known Member
Waiting for ihop to file bankruptcy.
I feel like there numbers are bad and they are trying to save the company with all these marketing schemes and partnerships
I feel like there numbers are bad and they are trying to save the company with all these marketing schemes and partnerships
awhyley
Well-Known Member
They're changing the name back guys.
Link: https://www.today.com/food/ihop-changes-its-name-back-after-ihob-t132802
IHOP's IHOB is now officially dead and the internet is being hilarious about it
Jul. 10, 2018 at 10:45 AM
IHOP changed its name to IHOB (International House of Burgers) and the internet lost its collective mind. Then on Monday, the chain made another big announcement about its name that made a lot of people mad — and made others really happy.
Let's just say there are a lot of emotions about internationally-themed restaurants now.
In a tweet, IHOP admitted its IHOB switcheroo was one big marketing ploy: "That's right, IHOP! We'd never turn our back on pancakes (except for that time we faked it to promote our new burgers)."
IHOP changed its name to IHOB (International House of Burgers) and the internet lost its collective mind. Then on Monday, the chain made another big announcement about its name that made a lot of people mad — and made others really happy.
Let's just say there are a lot of emotions about internationally-themed restaurants now.
In a tweet, IHOP admitted its IHOB switcheroo was one big marketing ploy: "That's right, IHOP! We'd never turn our back on pancakes (except for that time we faked it to promote our new burgers)."
<More in the link>
Link: https://www.today.com/food/ihop-changes-its-name-back-after-ihob-t132802
IHOP's IHOB is now officially dead and the internet is being hilarious about it
Jul. 10, 2018 at 10:45 AM
IHOP changed its name to IHOB (International House of Burgers) and the internet lost its collective mind. Then on Monday, the chain made another big announcement about its name that made a lot of people mad — and made others really happy.
Let's just say there are a lot of emotions about internationally-themed restaurants now.
In a tweet, IHOP admitted its IHOB switcheroo was one big marketing ploy: "That's right, IHOP! We'd never turn our back on pancakes (except for that time we faked it to promote our new burgers)."
IHOP changed its name to IHOB (International House of Burgers) and the internet lost its collective mind. Then on Monday, the chain made another big announcement about its name that made a lot of people mad — and made others really happy.
Let's just say there are a lot of emotions about internationally-themed restaurants now.
In a tweet, IHOP admitted its IHOB switcheroo was one big marketing ploy: "That's right, IHOP! We'd never turn our back on pancakes (except for that time we faked it to promote our new burgers)."
<More in the link>
ElegantPearl17
Well-Known Member
Just saw the commercial on tv saying it was a stunt to promote their burgers and they are back to IHOP. Somebody must have gotten fired for this terrible marketing ploy.
