Rastafarai
Well-Known Member
Does anyone know if this is a black-owned hair line?
Cantu Products
- Thread starter Rastafarai
- Start date
Rastafarai
Well-Known Member
Ok, I just found the information I needed. It is NOT black owned, nor has any executive officers that are black. UGH!
http://www.abbrandsllc.com/our-leadership/
"AB Brands, LLC is dedicated to creating value by developing and marketing innovative products for better living. Since its inception in 2003, Dallas based AB Brands has been one of the fastest-growing health and beauty companies in the United States, developing and marketing a wide portfolio of products including leading national brands such as Dr Teal’s1, America’s #1 Epsom Salt Brand and category game changer; bodycology®2, the #1 Specialty Bath brand; and, Cantu®3, America’s #1 leave-in conditioning brand, and fastest-growing multi-cultural haircare brand in the US."
http://www.abbrandsllc.com/our-leadership/
"AB Brands, LLC is dedicated to creating value by developing and marketing innovative products for better living. Since its inception in 2003, Dallas based AB Brands has been one of the fastest-growing health and beauty companies in the United States, developing and marketing a wide portfolio of products including leading national brands such as Dr Teal’s1, America’s #1 Epsom Salt Brand and category game changer; bodycology®2, the #1 Specialty Bath brand; and, Cantu®3, America’s #1 leave-in conditioning brand, and fastest-growing multi-cultural haircare brand in the US."
Saludable84
Better Late Than Ugly
Thanks @Rastafarai ive often wondered as well.
Tefnut
Well-Known Member
This is disappointing.
I think Netwurks Xcel-21 has a white Jewish owner based in Florida with a Baltimore, MD mailing address. SMH (and I use the product).
People see money in our desire for longer, healthier and/or stronger hair.
I think Netwurks Xcel-21 has a white Jewish owner based in Florida with a Baltimore, MD mailing address. SMH (and I use the product).
People see money in our desire for longer, healthier and/or stronger hair.
Rastafarai
Well-Known Member
I asked Cantu about whether they have any representation of US in their executive team. All silence since.
I want to reach out to some of these bloggers to ask them why they continue to market non-black owned products.
I want to reach out to some of these bloggers to ask them why they continue to market non-black owned products.
Bette Davis Eyes
The "OG" Product Junkie
Thank you for this information.
Tefnut
Well-Known Member
Maybe because it works for them?
I haven't used Cantu products and will try to always use black-owned products. My staples (shampoo, conditioner, deep conditioner, leave-in, daily moisturizer) are from black-owned companies. But my go-to detangler (Paul Mitchell) and the makers of the oils (olive, grapeseed, coconut, etc.) aren't. One of my growth aids (Liquid Gold) is black-owned but the vitamins (vegan versions) I use and Netwurks Xcel (new Surge) aren't.
My goal is to use what works best for me to reach my goals and within my budget. Maybe that's the case with some of these bloggers.
I do tip my hat off to these black entrepreneurs who are capitalizing off of the black women's interest in the hair care industry and are winning. Given that nonblacks didn't see the value in creating and marketing products toward us in the past, I'd rather give my dollars to a good black-owned company that offers quality products that work than a nonblack company who probably can't stand blacks outside of making money off of us.
I haven't used Cantu products and will try to always use black-owned products. My staples (shampoo, conditioner, deep conditioner, leave-in, daily moisturizer) are from black-owned companies. But my go-to detangler (Paul Mitchell) and the makers of the oils (olive, grapeseed, coconut, etc.) aren't. One of my growth aids (Liquid Gold) is black-owned but the vitamins (vegan versions) I use and Netwurks Xcel (new Surge) aren't.
My goal is to use what works best for me to reach my goals and within my budget. Maybe that's the case with some of these bloggers.
I do tip my hat off to these black entrepreneurs who are capitalizing off of the black women's interest in the hair care industry and are winning. Given that nonblacks didn't see the value in creating and marketing products toward us in the past, I'd rather give my dollars to a good black-owned company that offers quality products that work than a nonblack company who probably can't stand blacks outside of making money off of us.
CheChe1881
Well-Known Member
I can't speak for bloggers but as a college student I don't always have the luxury of getting a leave-in that works well for my hair for $15 when I can get one that works well for $5. However, Mielle's babassu DC is my new staple and I'm just gonna have to suck it up.
I do what I can to support black business as much as possible, but I also have to support my bank account. Lol
Btw I don't use cantu. Doesn't do much for my hair.
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Tefnut
Well-Known Member
Well, in your world, you are the black business that comes first!
I can't speak for bloggers but as a college student I don't always have the luxury of getting a leave-in that works well for my hair for $15 when I can get one that works well for $5. However, Mielle's babassu DC is my new staple and I'm just gonna have to suck it up.
I do what I can to support black business as much as possible, but I also have to support my bank account. Lol
beingofserenity
Well-Known Member
Pretty much what other posters said. Cantu is cheap. Accessible. And works for my hair.
Cheap products that work make me happy.
Not spending $20 for 8 oz of gel
Cheap products that work make me happy.
Not spending $20 for 8 oz of gel
Bette Davis Eyes
The "OG" Product Junkie
I buy black and from women around 85% of the time. I try to support small businesses as much as I can.
Cantu is not a favorite in our house but it is good to know this wasn't black owned as I wondered.
Cantu is not a favorite in our house but it is good to know this wasn't black owned as I wondered.
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Rastafarai
Well-Known Member
Holla
Well-Known Member
Yup. They lurk most of the time. When there were a few more "active" men on the board before, thirsty chicks ran them off
Rastafarai
Well-Known Member
+1.
I didn't create this thread to discourage purchase of Cantu products if it works and/or fits the budget of its consumers. But for the discerning black woman who supports mostly or exclusively black-owned products, I hope this post was insightful. I honestly thought it was black-owned, They got me with that Kente Cloth pattern as part of their logo
.
discodumpling
Well-Known Member
Thanks for the due diligence OP. Every Cantu product I've tried has been a fail for my napps anyway. The smell of the products is also off putting and with 4 different textures if Black hair in the house it didn't work for any of us!
Tefnut
Well-Known Member
I wholeheartedly agree.
Cantu and others took note from African Pride. People assumed it was black-owned and many stopped using it when they found out it wasn't.
Cantu and others took note from African Pride. People assumed it was black-owned and many stopped using it when they found out it wasn't.
+1.
I didn't create this thread to discourage purchase of Cantu products if it works and/or fits the budget of its consumers. But for the discerning black woman who supports mostly or exclusively black-owned products, I hope this post was insightful. I honestly thought it was black-owned, They got me with that Kente Cloth pattern as part of their logo
Coilystep
@imperial_acquisitions
I found Cantu useful right after I big chopped. However I eventually found better products. It would flake something fierce if I used too much. My hair looked nice but it would full of flakes so I stopped using it. I am pretty sure I still have some in my stash.
I like to buy black when possible but I also prefer to buy on the ground. So I'm not opposed to using non black owned products.
I like to buy black when possible but I also prefer to buy on the ground. So I'm not opposed to using non black owned products.
Laela
Sidestepping the "lynch mob"
I'm looking at some YT vids of others reviewing the product.. I'd started using that hair masque for the shea/bentonite combo; but it's too chemicalized leaving a slight "stinging"effect on my scalp. My hair is super-moisturized with use, but seems to also be straightening out...from looking at the ingredients, makes sense. I don't use it anymore.
Ingredients: Water (Aqua), Canola Oil Glycerin, Cetearyl Alcohol, Beeswax (Cera Alba), Fragrance (Parfum), Bentonite, Kaolin, Cetyl Alcohol, Butyrospermum Parkii (Shea) Butter, Glycol Stearate, Polyquaternium-10, Aloe Barbadensis Leaf Juice (Decolorized),Argani Aspinosa Kernel Oil (Argan), Cocos Nucifera (Coconut) Oil, ...Aug 25, 2019
I'm not really a PJ, but I'll look at these other companies for shea/betonite products this site lists: http://www.blackhairkitchen.com/2017/04/black-women-owned-hair-companies/
Here’s a list of Black women owned natural hair care lines, with many of them expanding into the body care industry.
Ingredients: Water (Aqua), Canola Oil Glycerin, Cetearyl Alcohol, Beeswax (Cera Alba), Fragrance (Parfum), Bentonite, Kaolin, Cetyl Alcohol, Butyrospermum Parkii (Shea) Butter, Glycol Stearate, Polyquaternium-10, Aloe Barbadensis Leaf Juice (Decolorized),Argani Aspinosa Kernel Oil (Argan), Cocos Nucifera (Coconut) Oil, ...Aug 25, 2019
I'm not really a PJ, but I'll look at these other companies for shea/betonite products this site lists: http://www.blackhairkitchen.com/2017/04/black-women-owned-hair-companies/
Here’s a list of Black women owned natural hair care lines, with many of them expanding into the body care industry.
NaturalShe94
Well-Known Member
Speaking of Cantu. Does anyone know if the Cantu Grow Strong Strengthening Treatment is a leave in butter or a rinse treatment? Im not a big fan of Cantu because I’ve tried their products once and it just sat on top of my hair. But, I got this grow strong gift set so eh, might as well give it another shot.
Laela
Sidestepping the "lynch mob"
gorgeoushair
Well-Known Member
Carol's Daughter hasn't been black owned for some years now.
MilkChocolateOne
Well-Known Member
L’Oréal purchased Carol’s Daughter years ago.
oneastrocurlie
Well-Known Member
The owner of The Mane Choice just sold her company not too long ago.
WOW!!!!
Thanks for setting me straight. I had know idea.
This is unbelievable!!!! The former owner, Courtney, represents as if she she still owns the company. WOW!!!
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