Pantene Gold Series Commercial | Celebrating Strong, Beautiful African American Hair

I LOVE this commercial!!!

And see...THIS is what I was talking about! I made a thread on here a few days ago about a Carol's Daughter commercial...Most of you probably already saw it.

Okay, so now compare the Carol's Daughter Commercial and the Shea Moisture Commercial to the Pantene Strong is Beautiful Commercial.... Tell me if you don't notice a difference?



So again...why couldn't Carol's Daughter have done the same thing? I'm not saying they should ONLY target black women/afro hair, but for your FIRST major commercial I think it would have been nice to acknowledge your primary fan-base. IJS...

I saw this line in the store and was tempted to get it. I'm and work and can't put the audio on (lol) but the visuals are incredible. I'm feeling conflicted because I want to support Black owned brands but am interested in trying it. For years Pantene ignored us. Naptural85 did a review of this line and she said that the scientists that created this line were Black women but I don't know if that's enough for me to support.

I'm sure Pantene took notes from the Shea Moisture debacle.

They're just trying to catch those coins that SM is losing. They ain't fooling nobody. Where was this commercial before the controversy? Beautiful women, beautiful hair. Pantene gets no brownie points or praise from me.

I see what you're saying but this line is targeted to us, no? That is why the commercial is the way it is. Carol's Daughter may have been trying to target a everyone with their commercial. She didn't alienate us but wanted to get money from the others too. At least that's how I see it. Now Shea Moisture? They can get lost.

Lady_NakoPenda said:

I saw this line in the store and was tempted to get it. I'm and work and can't put the audio on (lol) but the visuals are incredible. I'm feeling conflicted because I want to support Black owned brands but am interested in trying it. For years Pantene ignored us. Naptural85 did a review of this line and she said that the scientists that created this line were Black women but I don't know if that's enough for me to support.

I'm sure Pantene took notes from the Shea Moisture debacle.

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KinksAndInk said:

They're just trying to catch those coins that SM is losing. They ain't fooling nobody. Where was this commercial before the controversy? Beautiful women, beautiful hair. Pantene gets no brownie points or praise from me.

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Well, I can't speak to the timing of the commercials (honestly, commercials usually take some time to plan, hold auditions, cast, and shoot....IJS.... ) BUT, I can definitely say that I don't think Pantene is JUST now noticing "us".

Doesn't anybody remember the Pantene naturals hair care line? I used to use this line religiously back in the day when my hair was relaxed (so it had to be prior to 2010 at least) and I used to LOVE it! It smelled heavenly. The line was very moisturizing as well if I remember correctly.

Nobody remembers these products but me??




















I know these products came out prior to the natural hair craze, because I believe I was using these products even back in college. So I'll give Pantene a bit of a pass.


LOVE the commercial though.

KinksAndInk said:

They're just trying to catch those coins that SM is losing. They ain't fooling nobody. Where was this commercial before the controversy? Beautiful women, beautiful hair. Pantene gets no brownie points or praise from me.

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This commercial started airing in March. I've seen it during programming on ABC, Fox and BET. The SM controversy started a month later.

I'm not going to use this line just because they have black people in their commercial.

KammyGirl said:

I see what you're saying but this line is targeted to us, no? That is why the commercial is the way it is. Carol's Daughter may have been trying to target a everyone with their commercial. She didn't alienate us but wanted to get money from the others too. At least that's how I see it. Now Shea Moisture? They can get lost.

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Yes, but I guess what I'm trying to say is that when Pantene FIRST came on the market, their target was ww. For years there have been nothing but ww in their commercials. In the recent decade, Pantene has now started to also target bw and other women of color who may not have stick straight hair... And I don't see anything wrong w/that.

What I don't like about CD (and Shea Moisture) is that while their products have not just come out on the market, their COMMERCIALS surely have... And you're trying to tell me that they couldn't have at least targeted bw for their first few commercials BEFORE trying to also target "others"??

Do you see the difference?

Now granted, maybe some could argue: "yea but bw already know about CD and Shea Moisture... they don't need to make a commercial strictly/solely to target bw...". And that may be a good point. But what they fail to recognize is that there are still some bw who relax their hair, who strictly wear weaves 24/7 due to not knowing how to manage their hair, or just don't know about the array of black hair care products for natural hair out here now. If I didn't have this hair board, youtube, or the internet, I probably wouldn't know about a lot of products geared towards AA natural hair. I'm just saying....

That's almost as bad as having naturals as your main fanbase, but when you make the commercials, you mainly show relaxed haired ladies because you want to target the "relaxed" heads as well.... And technically, relaxed heads CAN use her products just fine. But it was black natural women or black women wanting to go natural who got CD, SHea Moisture famous.

It's just a minor vent. I'm not upset or angry about it...I just notice certain things that's all.

@Crystalicequeen123 that DC gave me the best slip ever!!! I've never been able to replicate it!

So your issue is that Carol's Daughter's first commercial doesn't have only black women in it? Got it. I honestly don't care about that but to each his own.

Crystalicequeen123 said:

That's almost as bad as having naturals as your main fanbase, but when you make the commercials, you mainly show relaxed haired ladies because you want to target the "relaxed" heads as well.... And technically, relaxed heads CAN use her products just fine. But it was black natural women or black women wanting to go natural who got CD, SHea Moisture famous.

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And to this point....Forgetting Shea Moisture for a second because they're dead to me - Carol's Daughter's commercial shows mainly black women so I'm not sure I understand this comparison. There is one white woman in the commercial. Did I miss more than one?

OhTall1 said:

This commercial started airing in March. I've seen it during programming on ABC, Fox and BET. The SM controversy started a month later.

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And the other million years they've been around they haven't been concerned with me or my kinky curly natural hair. They didn't get concerned until they saw what my hair could do for their bottom line. That's like saying I'll date a man that ignored me when he felt like I wasn't good enough but he wanna be bae when he see the glow up....Nah I'll pass.

@KinksAndInk and @KammyGirl Thank you! I wish I could like your posts a thousand times!

Its not about the commercial featuring black women. Its about the bottom line: they want to capitalize.

They don't care about anything or anyone and I'm quite sure they don't care about the message portrayed in the commercial. Its called marketing.

I do remember the Pantene Relaxed line but that still isn't enough...also Natural hair wasn't included in that. I remember mineral oil being one of the first couple ingredients in that Relaxed line. I just can't bring myself to try their line without trying some Black owned brands first.

BGT said:

@Crystalicequeen123 that DC gave me the best slip ever!!! I've never been able to replicate it!

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YAAAAS!!!!

So it's not just me who remembers it?? For real though, that line DID have the best slip...and it smelled good too. Plus that big bottle was pretty cheap (if I remember correctly).

Ahhh...memories...

KammyGirl said:

So your issue is that Carol's Daughter's first commercial doesn't have only black women in it? Got it. I honestly don't care about that but to each his own.



And to this point....Forgetting Shea Moisture for a second because they're dead to me - Carol's Daughter's commercial shows mainly black women so I'm not sure I understand this comparison. There is one white woman in the commercial. Did I miss more than one?

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Yea...I guess maybe that's it. I just feel like for their first few commercials out in the public market they could have focused primarily on bw like this Pantene commercial is doing. I mean, 90% of hair commercials (if you notice) are tailored towards ww and women of other races with THEIR hair type. Is it really too much to ask that a company that I thought was black-owned focus primarily on BLACK HAIR and models??

Again, it's just a minor pet peeve of mine...Nothing serious. I'll get over it lol

KinksAndInk said:

And the other million years they've been around they haven't been concerned with me or my kinky curly natural hair. They didn't get concerned until they saw what my hair could do for their bottom line. That's like saying I'll date a man that ignored me when he felt like I wasn't good enough but he wanna be bae when he see the glow up....Nah I'll pass.

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Lol....good analogy!

Lady_NakoPenda said:

I do remember the Pantene Relaxed line but that still isn't enough...also Natural hair wasn't included in that. I remember mineral oil being one of the first couple ingredients in that Relaxed line. I just can't bring myself to try their line without trying some Black owned brands first.

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Are you sure?? Because IIRC I thought it was called "Relaxed & Natural", and I could have sworn that one of their main "selling points" was that you could use the product if you're relaxed, OR if you're natural. It was basically geared to women of color in general.

Keep in mind though, this was prior to the natural "craze", and so maybe there wasn't half as much info on natural hair care as there is today.

Not supporting Patene, CD or SM...deuces. I'm going to stick with black owned companies for my hair care that are made specifically for my hair. Thanks but no thanks.

Carol's Daughter products haven't worked for me since my first big chop back in 2012/2013. So I'm really not invested either way.

KammyGirl said:

Carol's Daughter products haven't worked for me since my first big chop back in 2012/2013. So I'm really not invested either way.

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Right...

That's why I will support black-owned businesses, but I will also support those products (whether black-owned or NOT) that actually WORK for my hair.

Some products are marketed to us, but don't work. CD, SM, and Miss Jessie's just to name a few that don't work for me.....

But now Karens Body Beautiful? Camille Rose Naturals? So far, they have been working for me. I'll stick to what I know. I don't mind salon products either, AS LONG AS they work for me. I used to be a huge supporter of Nexxus products back in the day in my relaxed hair days. I probably won't use their shampoos anymore due to being natural, but I don't mind using products that are good quality and actually work for my hair.

I have found too that sometimes the most expensive hair products don't always work for me. Sometimes the cheaper products (believe it or not) tend to work better. Go figure!

Crystalicequeen123 said:

Well, I can't speak to the timing of the commercials (honestly, commercials usually take some time to plan, hold auditions, cast, and shoot....IJS.... ) BUT, I can definitely say that I don't think Pantene is JUST now noticing "us".

Doesn't anybody remember the Pantene naturals hair care line? I used to use this line religiously back in the day when my hair was relaxed (so it had to be prior to 2010 at least) and I used to LOVE it! It smelled heavenly. The line was very moisturizing as well if I remember correctly.

Nobody remembers these products but me??

I know these products came out prior to the natural hair craze, because I believe I was using these products even back in college. So I'll give Pantene a bit of a pass.


LOVE the commercial though.

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I remember the products. As a matter of fact, I have the Cowash in my shower. I only purchased one bottle and I am in the process of finishing that now. I like the product.

Isn't Pantene a white owned company? Aren't they just trying to pander to a wider audience?

Y'all so confused I think some of us are just straight up bipolar
Either we want recognition from larger hair companies or we don't. Either we want to see ourselves and our hair recognized in beauty campaigns and advertising or we don't. Either we want the options of many haircare lines dedicated to our hair textures or we don't. How about be happy and positive that the Pantene commercial had all natural hair textures, featured a Black narrator, beautiful imagery, and beautiful Black women and a black little girl. That's money going towards the actresses pockets!

They want our coins because they are a business and have for some years seen an opening in another part of the beauty market. The end...

theRaven said:

Y'all so confused I think some of us are just straight up bipolar
Either we want recognition from larger hair companies or we don't. Either we want to see ourselves and our hair recognized in beauty campaigns and advertising or we don't. Either we want the options of many haircare lines dedicated to our hair textures or we don't. How about be happy and positive that the Pantene commercial had all natural hair textures, featured a Black narrator, beautiful imagery, and beautiful Black women and a black little girl. That's money going towards the actresses pockets!

They want our coins because they are a business and have for some years seen an opening in another part of the beauty market. The end...

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Personally, I LOVED the commercial. One of the best ones yet I've seen on TV for black hair. There are so few to choose from now that the relaxer business has taken a hitting.

IronButterfly said:

Isn't Pantene a white owned company? Aren't they just trying to pander to a wider audience?

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I'm waiting for the white womenz to go into am uproar.

I can care less for Pantene. I tried the natural line many years back, and did not like it.
While it did work for some in my family, did nothing for me.

It did the opposite of washing my hair, had a lot of build up, as it coated my hair.
I also tried other products by them, that did not deliver.

I'm sticking to affordable black owned businesses.

I just watched the video. I like it, but....

No I'm good

beingofserenity said:

I'm waiting for the white womenz to go into am uproar.

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I'm here for it! White twitter gonna explode!

I kinda do like Pantene products tho. The relaxed to natural shampoo is very slippy and smells so good. I would try it, not just because of the commercial, but because it's easily accessible and would probably work well. The number 1 criteria I have for any product is that I can get it easily and it works

And it smells good.

And it's not expensive.

beingofserenity said:

I'm waiting for the white womenz to go into am uproar.

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Ok this one liner made me Like I don't care who you are... that's funny right there

theRaven said:

Y'all so confused I think some of us are just straight up bipolar
Either we want recognition from larger hair companies or we don't. Either we want to see ourselves and our hair recognized in beauty campaigns and advertising or we don't. Either we want the options of many haircare lines dedicated to our hair textures or we don't. How about be happy and positive that the Pantene commercial had all natural hair textures, featured a Black narrator, beautiful imagery, and beautiful Black women and a black little girl. That's money going towards the actresses pockets!

They want our coins because they are a business and have for some years seen an opening in another part of the beauty market. The end...

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And don't forget the team of black scientists they hired (and PAID) to research and develop their line. I find this quite different from SM who, while black owned" had all white faces besides that dude upfront.

I see a lot of "general market" lines receiving highly complimentary mentions on this board, brands that also don't use black women in their promotions.

IIRC, the issue with SM was the whole "wah-wah-wah I received hair hate even though my hair fits the American blond/straight-stringy standard" BS.

beingofserenity said:

I kinda do like Pantene products tho. The relaxed to natural shampoo is very slippy and smells so good. I would try it, not just because of the commercial, but because it's easily accessible and would probably work well. The number 1 criteria I have for any product is that I can get it easily and it works

And it smells good.

And it's not expensive.

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That line didn't work for me. Let me know when you try this line.

Ww wouldnt be in an uproar about this because they still have the rest of the pantene line that caters to them. This is just an extension of their line for our hair