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Sidestepping the "lynch mob"
Dunkin' is dropping the 'Donuts' from its name — and people are freaking out
Source: BusinessInsider
The new Dunkin' stores won't have "Donuts" in the name.
about it.
The name change doesn't come as a surprise — the Massachusetts-based coffee empire began testing the name Dunkin' at a handful of Massachusetts locations late last year, according to Eater.
The Dunkin' concept is part of a major rebrand that includes a new store design, drinks like nitro infused cold brew, and digital kiosks to order at. The first Dunkin' concept was opened at a Quincy,Massachusetts, location. By the end of the year, the new concept will be at 30 locations in Boston and 20 nationwide.
The Dunkin' concept isn't necessarily a permanent change — while it will be rolling out to about 50 stores, Dunkin' Donuts said in a statement that it doesn't plan to make any decisions regarding the branding until later this year.
Even though the change may not last forever, not everyone is thrilled about it; some fans are confused.
Source: BusinessInsider
The new Dunkin' stores won't have "Donuts" in the name.
- The first Dunkin' store to drop the "Donuts" was in Quincy, Massachusetts, in late 2017. Now the change is rolling out to 30 more Boston-area locations and 20 nationwide locations.
- The name change is a small part of a major rebrand that includes adding cold-brew taps and digital ordering kiosks, but fans are worried what the change means for their favorite chain.
about it.
The name change doesn't come as a surprise — the Massachusetts-based coffee empire began testing the name Dunkin' at a handful of Massachusetts locations late last year, according to Eater.
The Dunkin' concept is part of a major rebrand that includes a new store design, drinks like nitro infused cold brew, and digital kiosks to order at. The first Dunkin' concept was opened at a Quincy,Massachusetts, location. By the end of the year, the new concept will be at 30 locations in Boston and 20 nationwide.
The Dunkin' concept isn't necessarily a permanent change — while it will be rolling out to about 50 stores, Dunkin' Donuts said in a statement that it doesn't plan to make any decisions regarding the branding until later this year.
Even though the change may not last forever, not everyone is thrilled about it; some fans are confused.