It is thick and white, but once it dries down, it makes my hair wavy and keeps it sleek and moisturized (I have fine hair but I like thick products). I had the small jar and went through that so fast (I'm heavy-handed), I said, "stop playing, January Noir and get the big jar."
You couldn't be more right. This stuff is keeping my curls in place for two days and counting now with no lack of moisture. Loving it!