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Authentic Beauty Concept *New Line*


Well-Known Member
I got my hair cut & colored today and my salon was raving about this line. I needed a shampoo so I got the 'Hydrate' shampoo. It is natural, with no silicones etc.

The line has 4 branches:

Hydrate - for dry hair

Glow - for color treated hair

Replenish - for damaged hair

Amplify - for fine hair

I will update this thread with my review of the shampoo.

Hydrate Shampoo


Well-Known Member
I like it. It has a gentle foam that doesn’t strip. Left my hair clean but manageable. This is the Hydrate formula.
I will use it for the next 4 weeks and update this thread.