Has anyone heard or done this? Itâ€™s â€œsupposed" to be a natural way to straighten and repair your hair by adding Keratin. From what i understand, it "adds keratin into the damaged areas of the hair structure filling them completely. Then the nanomolecules are locked into the hair with another mist, forming permanent and insoluble keratin, just like nature's own! The result is beautiful, soft and silky hair in superb condition with an incredible shine. The hair instantly becomes healthier and more manageable." It looks very interesting and I would love to consider this as an option to wearing my hair straight longer. They wash the hair first, slightly blow dry the hair, apply the product, blow dry the hair leaving the product in and finish with the flat iron. My questions would be: 1. Is it safe for natural hair? 2. How long dose it last? 3. Would it eventually remove the curl pattern from the hair? On some websites they compare it to the Japanese straightening technique but with out the chemicals. Plus the Japanese treatment is not recommended for â€œourâ€ hair type. There is a difference in the Brazilian Keratin Treatment and the Brazilian Keratin Straightening Treatment I think that one last longer than the other. It has also been to called "Tanagra"...not sure if that's a brand name with the same technique. From what i read this process is new to the states but mostly done in Florida.