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Dark and Lovely New Anti-Shrinkage Line = NO THANKS

virtuenow

Well-Known Member
Have you all seen the commercials for Dark and Lovely's new Au Naturalle anti-shrinkage line. I am so disgusted. They think they can captialize on the natural hair movement. Black people are on the path to taking our hair care back into our hands. We have countless lines of black suppliers with quality natural hair products (thank you Jesus). Dark and Lovely, however, is white owned and has continued to supply junk products to us for years. There is nothing natural about this company and their products. We should continue to support black owned companies. Asian and white companies should not be our top suppliers. Lets put our black companies back on top where they belong, eh! Ladies, lets make a conscious effort to take our hair care back! Anyone with me!?
 

bajandoc86

Lipstick Lover
Dark and lovely with their new 'natural' line....Same crap/ingredients, different packaging. SMH. Won't be getting any of my money for sure.
 

DDTexlaxed

TRANSITION OVER! 11-22-14
I like the fact they are trying to make people aware of natural hair. I'm too cheap to buy their product when Beautiful Textures is 4 dollars cheaper!:lol: I like the BT line.:yep:
 

manter26

Well-Known Member
I blogged about this a few months ago. I think the name of the line is insulting as well. They make a lot of products that claim to "remedy" natural hair.
 

DDTexlaxed

TRANSITION OVER! 11-22-14
Dark and Lovely is not dumb. This is a marketing ploy that a lot of companies are doing to make money from us. Just take a look at how many companies have a natural line.:lol: Dark and Lovely is just following suit. It is good for business.:rolleyes:
 

virtuenow

Well-Known Member
I blogged about this a few months ago. I think the name of the line is insulting as well. They make a lot of products that claim to "remedy" natural hair.

I am insulted as well. First they focus on "RELAXING" the natural texture out of our hair w/chemicals. Now they focus on "ANTI-SHRINKAGE" so that we don't have to be doomed w/our natural texture. :Lachen70: It is clear that these are not black people behind the products.
 

CodeRed

Well-Known Member
I am insulted as well. First they focus on "RELAXING" the natural texture out of our hair w/chemicals. Now they focus on "ANTI-SHRINKAGE" so that we don't have to be doomed w/our natural texture. :Lachen70: It is clear that these are not black people behind the products.

I dunno about that.... This weekend one of my residents (black) said that a conditioner made her hair feel "soft just like the white people" :perplexed WTF does that even mean... black people don't have soft hair :ohwell: So I let her feel my hair and she was all "Oh my God, it's so soft and has so much body". It was only styled in a clip...One of my co-workers felt my hair and was like "It's so soft! You and your daughter have that good hair!". She's also black...my daughter is mixed with wavy hair, my hair is like soft brush in the front/Kunta Kinte in the back and it's 3 months post relaxer... again... WTF :perplexed
 

Amarilles

Well-Known Member
Why they gotta flat out lie tho?

Exhibit 1:
Dark and Lovely Au Naturale Coil Moisturizing Soufflé - Provides a light flexible hold that defines and softens tight curls and coils. Features a New Anti-Shrinkage Recipe with Mango Oil and Bamboo Milk for a naturally elongated, instantly defined look that lasts.
NO Drying Alcohol
NO Mineral Oil
NO Parabens
NO Petrolatum

Exhibit 2:
Dark and Lovely Au Naturale Coil Moisturizing Soufflé
Ingredients: Water, cetearyl alcohol, cetyl esters, glycerin, amodimethicone, behentrimonium chloride, parfum/fragrance, phenoxyethanol, isopropyl alcohol, mangifera indica seed oil/mango seed oil, trideceth-6, cetrimonium chloride, benzyl salicylate, methylisothiazolinone, linalool, benzyl alcohol, limonene, CI 19140/yellow 5, CI 15985/yellow 6, geraniol, bambusa vulgaris sap extract.

There's more isopropyl alcohol than there is mango oil AND check out the bamboo milk sitting real pretty as the last ingredient! :lol: Oh these folk got jokes...please avoid ladies!
 

Angelinhell

New Member
I am insulted as well. First they focus on "RELAXING" the natural texture out of our hair w/chemicals. Now they focus on "ANTI-SHRINKAGE" so that we don't have to be doomed w/our natural texture. :Lachen70: It is clear that these are not black people behind the products.

There's lots of companies that were targeting relaxed hair that now have "natural texture" lines that lots of people here love. I understand what you mean though.
 

SimplyLive

Well-Known Member
The time is NOW to boost our Black businesses when it comes to our haircare. My loyalty remains towards the companies that have ALWAYS catered to natural hair. I am WITH YOU OP! I will NEVER buy from them!
 

JaszG

New Member
I gave that commercial the side-eye earlier today. It is like they don't know about the companies that have recently made their ways into Target. They are taking over, and Dark & Lovely isn't even a contendor. Smh. Garbage.
 

Aireen

Well-Known Member
I was wondering what LHCF might think about this line. The first thing I noticed was that all the girls in that commercial had really dry looking hair.
 

belldandy

New Member
Is there a handy list of Black owned (quality) product companies somewhere? Maybe a sticky would help, if people are serious :)
 

virtuenow

Well-Known Member
Is there a handy list of Black owned (quality) product companies somewhere? Maybe a sticky would help, if people are serious :)

Yes, we need a sticky, more of a database of black owned hair care product companies @pebbles @Supergirl @Allandra. In that thread, we should also include a list of non-black owned hair companies. It's important to know that certain companies we assumed were black owned are far from it (e.g., Dr. Miracles, Dark n Lovely, Motions, TCB, Hawaiian Silky, As I Am Naturally, Cantu Hair Products/Shea Butter, and ORGANIC ROOT STIMULATOR or ORS = NOT BLACK OWNED).

Until then, here are some threads that list black owned hair companies:

http://www.longhaircareforum.com/showthread.php?t=665547

http://www.longhaircareforum.com/showthread.php?t=423382

http://www.longhaircareforum.com/showthread.php?t=419508

http://www.longhaircareforum.com/showthread.php?t=635311

http://www.longhaircareforum.com/showthread.php?t=676897

http://www.longhaircareforum.com/showthread.php?t=581213
 
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virtuenow

Well-Known Member
Independent Black Owned Hair Care Products Companies/Beauty Supply stores Part I:

Ada Cosmetics - Mineral Makeup for Women of Color - Ada Cosmetics
Advina Natural: http://www.adivanatural.com/
Afrikan Republic: www.afrikanrepublic. com
Afroveda: www.afroveda.com
Akamuti OK: Akamuti ® - 100% Natural Skincare
Alaffia: http://www.alaffia.com/hair-care
Annette Cosmetiques - Annette2 Cosmetiques
Anita Grant - https://anitagrant.com/
Ari Hair and Body: www.arihairandbody.c om
Asha's: http://www.myashas.com/
Barry Fletcher - Barry Fletcher Products - District Heights, MD
Bear Fruit Hair - www.bearfruithair.com
Beauty by Donna Marie -http://beautybydonnamarie.com/store/index.php
Beauty Genesis - http://beauty-genesis.com/index.aspx
Bee Mine: http://www.beemineproducts.com/
Black Hair Growth - Black Hair Growth - Grow Healthy Black, African, and Afro-Caribbean Hair
Blended Beauty - blendedbeauty.com
Boundless Tresses - Growth Specifics, Boundless Tresses
Bronner Bros. - Products
Bubble-Up - BubbleUp, Ltd. ::
Butters-N-Bars: www.butters-n-bars.com
Carol's Daughter - www.carolsdaughter.c om
Cheryl Moss: http://www.cherylsproducts.com/id11.html
Cornrows and Co: http://www.cornrowsandco.com/
Cowrie Shell: http://www.cowrieshellcenter.com/vie.../vts/design003
Created By Nature: [URL="http://www.createdbynature.ecrater.com/"]http://www.createdbynature.ecrater.com/[/URL]
Curl Junkie - Curly Hair Care Products for Naturally Beautiful Curls - Curl Junkie Hair Products - Addicted to Curls!
Curls - www.curls.biz
Curls by Sisters Smith - Sales/Announcements
Curl Harmony - http://www.curlharmony.co.uk/
Darcy's Botanicals: http://www.etsy.com/shop/darcysbotanicals
DeLousie's Naturals: De Louise Naturals - Home
Design Essentials: http://www.designessentials.com
Dudleys: http://www.dudleyq.com/
Ebene - Ebene - Natural Hair and Body Care, Non-toxic, Organic Hair and Body Care
Ebene Kids - Natural Hair Care Products for Children with Curly, kinky hair
Ebony of Essence: http://www.ebonyofessence.com/
E'tae - E'Tae Products
Eugenia - http://www.eugeniacosmetics.net/index.php (French Vendor)
Grow Afro Hair Long - Afro Hair Regimen
Hair Veda - Home
Hairobics - Natural Hair Loss Treatment, Hair Products for Black Hair, Thinning Hair, Conditioner, Shampoo, Dandruff Control, Scalp Treatment, Hair Growth Products for Men and Women, Skin Care Beauty Products, Hair Vitamins – Hairobics All Natural
Hairoine: http://www.thehairoine.com/
Happy People Only: http://www.hpospatreatments.com/products/
Healing Herbs by Renee: http://healingherbsbyrene.weebly.com/
Healthy Hair Plus - Hair Products | Hair Care, Hair Care Products and hair beauty products - Shampoos, conditioners, styling aids, hair treatments and hair accessories and appliances for healthy hair!
Hydratherma Naturals: http://healthyhairjourney.com/
Indigofera: http://www.indigofera.com/
Inky - www.inkylovesnature. com
Kalawentz: www.blacknbossie.com
Jamaican Mango & Lime Products - Jamaican Mango & Lime Products
Jane Carter (Jane Carter Solutions)
Karen's Body Beautiful - http://www.karensbodybeautiful.com/
Khemistry Kosmetiks: http://www.khemistrykosmetiks.com/se...are/Categories
Kimble Hair Care System - www.kimblehaircare.c om
Kinky Curly - www.kinkycurly.com
Koils by Nature: http://www.koilsbynature.com/
Komaza Care: komazahaircare.com
Kynk - www.kynk.ca
LaVida - http://www.lavidagivenbynat ure.com
Leanna's - Leanna's Natural Hair Products
Lisa Akbari- http://www.lisaakbari.com/content/index.html
Long Lovely Locks - Long Lovely Locks Organic Hair Care Products - Handmade - Cruelty Free and Vegan Hair Care
Luster Hair Products: http://www.lusterproducts.com/
Madame Walker: http://www.madamewalker.net/Products...4/Default.aspx
Mineral Indulgence: http://www.mineralindulgence.com/Hai..._Products.html
Miss Jessie's - www.missjessies.com
Mixed Chicks - www.mixedchicks.net
My Asha's - Asha's...Handmade Natural Products that Nurture
My Honey Child - www.myhoneychild.com
 
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virtuenow

Well-Known Member
Independent Black Owned Hair Care Companies and Beauty Supply (Part II):

Nadia (She Scent It) Shescentit - Natural Care for beautiful hair.
Nattral: Nattral.com : Health : Culture : Style (knitware)
Nature Essential Ingredients: http://www.neibeautycare.com/index.html
New Bein' - Welcome to New Bein' on the web
Nubian Heritage - Nubian Heritage - Your All-Natural and Organic Skin Care Source / Home
Njoi Creations: njoicreations
Northwest Scents: http://www.nwscents.com/
Nubian Silk - Black Hair Care Products | Nubian Silk Black Hair Care Product | NubianSilk.com
Nubian Kinks: http://www.nubiankinksproducts.com/
Ohn Products: http://www.goingohm.com/
The Original Fragrance Shop: http://www.theoriginalfragranceshop....php?p=1_5_Hair
Oyin - http://oyinhandmade.com/
Price Treatments - Pricewell Special Treatment For Fragile Hair
Products of the Earth: http://www.productsoftheearth.com/ca...8d29e7b978a7f3
Qhemet Biologics - www.qhemetbiologics. comSaniyyah… Naturally - http://www.saniyyahnaturally.com/index.html
Sheabutter Cottage UK - Sheabutter Cottage
Sheago: Sheago | Loving Yourself
Shea Moisture: http://www.myvicariouslyfe.com/2011/09/sheamoisture-takes-over-atlanta.html , http://www.sheamoisture.com/
Shescentit: http://www.shescentit.com/
Silk Dreams: http://www.silkdreamshaircare.com (lhcf's own Supergirl!)
Sisterlocks - http://sisterlocks.com/hairproducts.html
Stuz Organic Hair Solutions - StuzTemplate
Sunrise Products - Sunrise Products
Sweet Nature by Eddie: http://www.sweetnaturebyeddie.com/
Taliah Waajid - Braids, Weaves & Things
Taria's Curls - tariacurlz.com
Treasured Locks - Black Hair Care, African American Hair Care, Natural Hair, Black Hair Style, Black Hair Growth, Biracial Hair Care

UBH (Cathy Howse) - www.ubhpublications. com
Unkle Funky's Daughter: http://www.unclefunkysdaughter.com/
Vontè - vonte movie
Wanakee - HairOil.Com - Verifen Complex

Beauty Supply:

Abantu - http://abantu.com (Online Beauty Supply)
AfroKinks - index.html
Aziza Beauty - Aziza Beauty Supply | Natural Beauty Products | Natural Hair Care | Natural Skin Care | Ethnic Hair Care
Curlicious - Down for Maintenance : Curlicious, Premium Care for Beautiful Hair
Tresses 2Die4 - Retailers of hair products for mixed race and curly hair
Beautiful Madame: http://www.beautifulmadame.com/
HoneyFig - SISTASPLACE.BIZ
Sistas Place - SISTASPLACE.BIZ

[list partially from lipstickalley.com]

ETA:
Atlanta Beauty Depot
2388 Cobb Pkwy, SE
Smyrna, GA 30080

Sage Naturalceuticals
238 Walker Street #8
Fair & Walker Lofts (Enter on Fair St.)
Atlanta, GA 30313
(p) 770-881-8610
www.sagenaturalceuticals.com/

Perry Beauty Supply & Thangs
3742 Rio Linda Blvd.
Sacramento, California
916.646.4641

Payne's Beauty Supply
Charlottesville, VA (they also take online orders)
http://paynesbeautysupply-salon.stores.yahoo.net/
 
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virtuenow

Well-Known Member
NON BLACK OWNED Hair Companies and their manufactures, Commonly MISTAKEN for black owned products:

BRAND NAMES
  1. African Pride
  2. African Best
  3. African Gold
  4. Affirm
  5. Always Natural
  6. Afro sheen
  7. Ampro
  8. AtOne
  9. ApHogee
  10. Bantu Hair color
  11. Beautiful Beginnings
  12. Better Braids
  13. Bone Strait
  14. Botanicals
  15. Black Sassy
  16. Black and White Ointment
  17. Blue Magic
  18. Cantu Shea
  19. Care Free Curl
  20. Classy Curl
  21. Crème of Nature
  22. Dark & Lovely
  23. Dax
  24. Doo Gro
  25. Duke
  26. Dr. Miracle's
  27. Dr. Fred Palmer
  28. Eco Style Super Protein
  29. Elasta QP
  30. Excelle
  31. European Silky Wrap
  32. Fabulaxer
  33. Folicure
  34. Gentle Treatment
  35. Glover's
  36. GiGi
  37. Hawaiian Silky
  38. Hollywood Beauty Imports
  39. IC Prouducts
  40. Infusium 23
  41. Johnson Products (apparently black owned again, will move when verified)
  42. KeraCare
  43. Leisure Curl
  44. LeKair
  45. Let's Jam
  46. Long Aid
  47. Lustrsilk
  48. Mane 'n Tail
  49. Mizani
  50. Motions
  51. Murray's Hair Pomade
  52. Nadinola
MANUFACTURER
  1. COLOMER USA
  2. AFRICAN BEST
  3. J. STRICKLAND
  4. AVALON INDUSTRIES
  5. COLOMER USA
  6. ALBERTO CULVER
  7. AMPRO
  8. BIOCIDE LABS
  9. ALBERTO CULVER
  10. NISHMOTO TRADING
  11. Same as Soft Sheen/Carson = Loreal
  12. KEYSTONE LAB
  13. ALBERTO CULVER
  14. ALBERTO CULVER
  15. SPARTAN BRANDS INC
  16. J. STRICKLAND
  17. J. STRICKLAND
  18. ADVANCED BEAUTY SYSTEMS
  19. L'OREAL
  20. L'OREAL
  21. COLOMER REVLON PROFESSIONAL
  22. L'OREAL
  23. IMPERIAL DAX
  24. DIANE PRODUCTS
  25. ALBERTO CULVER
  26. DR. MIRACLE'S LLC
  27. SUMMIT LABS
  28. ................
  29. ...........
  30. L'OREAL
  31. JF LABS
  32. REVLON
  33. ALBERTO CULVER
  34. JOHNSONPRODUCTS
  35. J. STRICKLAND
  36. AMERICAN INTERNATIONAL
  37. ........
  38. HOLLYWOOD BEAUTY IMPORTS
  39. FANTASIA INDUSTRIES
  40. CLAIROL INCORPORATED
  41. JOHNSONPRODUCTS
  42. AVLON
  43. JF LABS
  44. SCIENTIFIC RESEARCH COMPANY
  45. L'OREAL
  46. KEYSTONE LAB
  47. ALLEGHANY PHARMACAL
  48. STRAIGHT ARROW PROD
  49. REVLON
  50. ALBERTO CULVER
  51. MURRAY'S WORLDWIDE
  52. J. STRICKLAND
 
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virtuenow

Well-Known Member
NON BLACK OWNED Hair Companies and their manufactures Part II:

BRAND NAMES & MANUFACTURER

New Era, SCIENTIFIC RESEARCH COMPANY
Opion, L'OREAL
Optimum, Care L'OREAL
Organic Root Stimulator/ ORS
Ovation Cell Therapy
Paul Mitchell, JOHN PAUL MITCHELL SYSTEMS
Parnevu, ADVANTAGE LAB
Pantene, PROCTER & GAMBLE
Perm Repair, ALBERTO CULVER
Posners, POSNER COSMETICS
Precise, STRENGTH OF NATURE
Proffectiv, ADVANTAGE LAB
Prosonique, ALBERTO CULVER
Pro-Line, ALBERTO CULVER
Queen Helene, PARA LAB
Raveen, L'OREAL
Right On Curl
Revlon Permanebt Relaxer
Royal Crown, J. STRICKLAND
Sebastion, SEBASTION LABS
Smooth'n Shine Polishing, ADVANCED RESEARCH LAB
Soft & Beautiful, ALBERTON CULVER
Sof-N-Free, ALBERTON CULVER
Sulfur 8,
Sportin Waves, REVLON
Sta-Sof-Fro, ALBERTO CULVER
TCB, ALBERTO CULVER
Tress Tranzitions, COLOMER
Ultra Sheen, REVLON
Ultra Glow, L'OREAL
Wave Nouveau, J. STRICKLAND
Wellite
World of Curla
Vigorol
Vitale
Zuri Cosmetics
4+4 Product Guide

[list partially from blackhairmedia.com]
 
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30something

Well-Known Member
I see this product every time I turn my head, and on top of that it seems like they sent out the whole product line to every black girl with a camera and youtube account too.

Same exact yellow packing tape wrapped around the conditioners in the same way in half of all the video out there... that is not a coincidence they are trying to get free promotion, in which i don't blame them. They aren't gonna get me that way, I say no thanks.
 
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Kindheart

Well-Known Member
:yay:Thank you so much virtuenow ,I ve been searching for a straight fwd list for ages !I was actually surprised to see some brands in the non black owned list .Let's support black business


bajandoc86 You look gorgeous in your siggy
 

Lynnerie

Well-Known Member
Thanks for bringing this to light OP. I also feel like the company is making it look like natural hair needs fixed by using terms like anti-shrinkage. (Something they obviously got from the hair board community)
 

*Frisky*

Well-Known Member
I am so irritated with this line hahahaha!! I have told several of my friends that really don't know the truth not the buy this stuff just because it may look and sound good.
 

ghanagirl23

Active Member
My favourite product line is creme of nature never knew it was non owned black *shrugs* I love it lol works wonders on my hair
 

MilkChocolateOne

Well-Known Member
I am insulted as well. First they focus on "RELAXING" the natural texture out of our hair w/chemicals. Now they focus on "ANTI-SHRINKAGE" so that we don't have to be doomed w/our natural texture. :Lachen70: It is clear that these are not black people behind the products.


Sounds like L'oreal is reading message boards. So many naturals complain about shirkage. And let's not forget about the ones on an endless search to naturally loosen their curl pattern(coconut milk/lime relaxer, henna etc..). And a lot of naturals keep their hair stretched all the time, so I am not insulted by L'oreal focusing on an anti shrinkage line.
 

DarkJoy

Bent. Not Broken.
:lol:

And there's 'cones! THeir condish not only has 'cones, Isopropyl Alcohol but citric acid and glycerin! Talk about dry city!

There's linalool, an alcohol, used in cockroach and flea pesticides. And also another alcohol, benzyl alcohol! there's 4 alcohols in this product! I know one is a 'safe' alcohol, but still...overkill! They dont specify if their 'fragrance' is an actual perfume (which are mostly alcohol) or a fragrance oil. So that is questionable too.

If I want to stay a straw-like NL and kill roaches and fleas within a 50 foot radius, I will be sure to use this line. :lol::perplexed

Why they gotta flat out lie tho?

Exhibit 2:
Dark and Lovely Au Naturale Coil Moisturizing Soufflé
Ingredients: Water, cetearyl alcohol, cetyl esters, glycerin, amodimethicone, behentrimonium chloride, parfum/fragrance, phenoxyethanol, isopropyl alcohol, mangifera indica seed oil/mango seed oil, trideceth-6, cetrimonium chloride, benzyl salicylate, methylisothiazolinone, linalool, benzyl alcohol, limonene, CI 19140/yellow 5, CI 15985/yellow 6, geraniol, bambusa vulgaris sap extract.

There's more isopropyl alcohol than there is mango oil AND check out the bamboo milk sitting real pretty as the last ingredient! :lol: Oh these folk got jokes...please avoid ladies!
 

StarScream35

New Member
This thread is right on time. I was in Walgreens the other day and came across products made by Soft Sheen Carson for natural hair. One of the products being an anti-shrinkage cream. I was like dayum, all these years and now you wanna help natural sistas out..........ahem.........make money off of natural sistas. I was like hayle nah. I can't believe the number of products popping up that are geared towards natural sistas. Pluuuuueeeze!
 

SmilingElephant

Well-Known Member
Lhcf should make commercials. We do all this research yet we on the boards are the only ones who recognize this stuff.

Hey....what about Elasta?
 
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