This is a seemingly new line not sure where it's based out of but anyway I "heard" about it via social media... My curiosity was peaked because it was catering to type 4 hair! Luckily it's sold in select Walmarts and I was able to track it down to one close enough to me. (If I took a severe detour) Yea I could've ordered online, but I wanted to see for myself. Im the type that likes to open up things and smell them or touch if permitted ... Anyway I LOVED the smell its soooo sweet! So, I had to try the products... Well two of them. The Hydrating Hair Custard and the Moisturizing Hair Butter. Ladies I loove how moisturized my hair is! I will admit it's a little on the greasy side but not enough to where my forehead is shiny plus my hand may or may not be heavy on product. I will say I colored my hair about a week and a half ago and was having difficulty combating dryness... And since I bought these Saturday I haven't had that issue.