New Options Alkaline Mineral Softener ??/Calling All Chemist. Look and Advise Has anyone used or heard of this product. Came across the site while websurfing. http://www.crockettcompany.com./products.html New Options Alkaline Mineral Softener Weâ€™ve combined advanced relaxing technology with alkaline salt minerals. 98% less chemicals and half the time of a press and curlâ€¦the hair will not revert! â€¦the experience is amazing. New Options Alkaline Mineral Hair Softener contains no caustic or harsh chemicals. Most hair relaxers contain sodium hydroxide (Lye), calcium hydroxide (â€œno lyeâ€), or lithium hydroxide. These chemicals break the bonds in your hair and erode your cuticle. The New Options formula raises the alkalinity (PH) of the hair causing it to soften and loosen the curl texture. New Options is 98% chemical free. The synthetic ingredients are fillers and emulsifiers for a smooth application. The active ingredients are natural. New Options Alkaline Mineral Softener is made with minerals, vitamins, amino acids, nut butters, essential oils, emulsifiers, wax, and water. And its not permanent. http://www.crockettcompany.com./faq.html#Faq 2 Then NaturallyCurlyVixen had this to add: Bio Softening is not a relaxer. It doesnâ€™t have any chemical in it. It is permanent and softer on your curls. In order to maintain it to last long, you just have to use the Deep Therapy Masque once a week. Then your hair will look healthier every time you do the process. It will last 3-6 months depending on your hair. We recommend free consultation before appointment. The Alkaline Mineral: for Natural Hair a 98% chemical free conditioning treatment. Alkaline Mineral contains 2% sodium (salt) does not contain hydroxide, does not dissolve hair. It softens the hair, does not straighten the hair, does not compromise the integrity of the hair. The natural wave pattern of the hair stays in tact. Therefore you can wear your hair in its natural state or if you apply heat, ie, curling irons, flat irons or roller sets, you will get a smooth shiney relaxer look to the hair. Your hair will feel soft and have great body. You have the option of wearing the style of your choice without destroying your hair chemically. Great for children, women who have problems with relaxers, such as burning and breakage, good for press & curls, natural styles ie, braids, twists, dreadsâ€¦ color friendly.