myco said:I have this and I use it as a light protein more than a moisturizing conditioner, since it contains wheat proteins. It has a gel like consistency that foams up when applied to your hair. If you've ever used the Breakage control Serum by Elasta QP, it's the same consistency and smell. My hair always feel stronger after using it, but I wouldn't consider it to feel softer or moisturized in the traditional sense of conditioners. I always follow it up with a creamy moisturizing conditioner.