Look what I found at Happi.com and I quote 'A Spanish Solution Revlon Realistic, a Colomer USA brand that had relaxer sales of $4.2 million for the year ended Feb. 2 according to IRI, re-staged its no-lye Relaxer Systems. Two are formulated for African-American women and now there are two for Hispanic and multicultural women. Executives said women of Hispanic heritage prefer relaxers that leave hair straight, yet full of body. The Hispanic population’s buying power in the U.S. is estimated at $561 billion, Multicultural Marketing Resources said. “We have proven research that Hispanic hair is different; it is stronger and coarser and has not gone through as much chemical treatment as African-American hair,” said Pumla Cossie, marketing director, multicultural division, Colomer USA. “Most Hispanic consumers were not happy with mainstream relaxers. Nothing exactly suited their hair.” Ms. Cossie added this complaint was especially prominent in Caribbean salons.' Looks like sales are down so hair companies are looking for bigger fish to fry. I wonder why they think that black people don't want "relaxers that leave hair straight, yet full of body."