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Sheamoisture Is Cancelled: 26 Black-owned Hair Care Brands You Can Support Instead

Lucia

Well-Known Member
The changing of formulas is a death knell for ME.

Camille Rose is the other brand that has undergone formula changes.

I'm sticking to black owned lines, not SM. I'm not even crazy about Devachan products.

SM should have made 1-2 of those 150 new products just for straight hair, and not reformulated on the sly like they have been doing for a while now, they should have learned this lesson from Aubrey.
It's really irks me when companies reformulate and lie and say oh it's the same, we haven't changed a thing, but my hair knows.

@vevster

Which product formulas have changed in the CRN line or is it all?
I'll be upset because I love her products they're my new go to base staples, after having to replace Aubrey Organics. I don't like this having to always be on the hunt for new products, this is ridiculous.

It's like Miss Jessie's ingredients went downhill fast, and seems Carols Daughter is substituting cheaper synthetic ingredients too. I was never a fan of Devacan products they never did anything great to my hair no better than suave or Vo5 for that price tag no thanks. I also never got too into to CD or MJ for those reasons (substituting cheaper synthetics for good natural ingredients- hey I read labels) didn't do much or anything good for my hair and the price wasn't right.
I'll pay a little more for products if they really do great things for my hair.
 
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vevster

Well-Known Member
SM should have made 1-2 of those 150 new products just for straight hair, and not reformulated on the sly like they have been doing for a while now, they should have learned this lesson from Aubrey.
It's really irks me when companies reformulate and lie and say oh it's the same, we haven't changed a thing, but my hair knows.

@vevster

Which product formulas have changed in the CRN line or is it all?
I'll be upset because I love her products they're my new go to base staples, after having to replace Aubrey Organics. I don't like this having to always be on the hunt for new products, this is ridiculous.

It's like Miss Jessie's ingredients went downhill fast, and seems Carols Daughter is substituting cheaper synthetic ingredients too. I was never a fan of Devacan products they never did anything great to my hair no better than suave or Vo5 for that price tag no thanks. I also never got too into to CD or MJ for those reasons (substituting cheaper synthetics for good natural ingredients- hey I read labels) didn't do much or anything good for my hair and the price wasn't right.
I'll pay a little more for products if they really do great things for my hair.

I was in the store the other day and saw that the moisture milk was bright yellow, so something changed!
 

Lucia

Well-Known Member
I was in the store the other day and saw that the moisture milk was bright yellow, so something changed!

Thanks for the heads up. Maybe it was a bad batch, I hope.
The one I have is white, but I'll be keeping my eyes on their products and the labels if they start acting up, I'll be done with them too. I don't have time for it. I have wanted to try tgin and Mielle or talijah wajid, I need to look for back up staple products if CRN goes sideways. Of course I still have Kinky curly my HG products.
 

CurlyMoo

Well-Known Member
Honestly once I'm out of my last 2 SM products, I'm done with them.

LinkedIn - Their team:



So this is a White company.
So this pretty much exploded because the White women on the team wanted to be represented.
Maybe Shea Moisture isn't really doing very well with the Black dollar so they decided to reach the White woman dollars.
Most people I know don't like it or find it mediocre.

So what have we learned? White folks are making a KILLING off of the Black woman's dollar.
As far as I am concerned all of the products listed upward are suspect until I know the race of the corporate team.
We keep shouting Black hair care is a billion dollar business. So it's no surprised that White folks want a piece of the pie.
Everyone is making money off of us, but US.

Also, notice how NOT ONE white person on this team stepped forward to explain this ad.
The Black guy, is all in the media apologising.
 

Lucia

Well-Known Member
MahoghanyCurls recently responded... Seems she ended her relationship with SM as well.

Regarding the above, What is Gatekeeper's Inc?

Is there a response video on her yt? How does she, and other youtubers like Naptural85 feel who campaigned hard for SM feel about basically being pushed aside?
I was looking on their yt pages haven't seen anything yet.
 

Lucia

Well-Known Member
Some are repeats but here a list I found

http://www.naturalpowerofher.com/33-black-owned-natural-hair-product-companies/

41 Black Owned Natural Hair Product Companies
April 26, 2017


IG : @curltureuk

Natural Hair products have been coming up left and right lately but there wasn’t one place where you can find all the black owned businesses. Back when I was becoming natural in 2008 it was hard to find products that catered to my hair in mainstream stores. Now, we have a whole lot of black owned businesses that are doing their thing out here. I love supporting black business and in honor of the absolute craziness out here with black people going down left and right it’s time to have our one stop shop list. We have to stand strong and come together so we can unite rather than become divided. It’s time to #buyblack and I know there is a lot of black owned businesses out there that need to be recognized. Here are the black owned natural hair products that you can start buying your products from now.

Alikay Naturals – http://www.alikaynaturals.com/

Amazing Botanicals – http://amazingbotanicals.bigcartel.com/

Camille Rose Naturals http://www.camillerosenaturals.com

Curls – http://www.curls.biz/

Design Essentials https://designessentials.com

EDEN BodyWorks – http://eden-bodyworks.myshopify.com/

Entwine Couture- http://www.entwinecouture.com

Karen’s Body Beautiful – http://www.karensbodybeautiful.com/

Kinky Curly – http://kinky-curly.com/

Koils By Nature – http://www.koilsbynature.com/

Mielle Organics- http://www.mielleorganics.com

Ms. Jessies- missjessies.com

My Honeychild – http://www.myhoneychild.com/

The Mane Choice themanechoice.com

Tropic Isle Living – http://www.tropicisleliving.com/

Soultanicals – http://www.soultanicals.com/

Sunny Isle JBCO – http://www.sunnyislejamaicanblackcastoroil.com/

Obia Naturals- https://www.obianaturals.com

Oyin Handmade – http://www.oyinhandmade.com/

Qhemet Biologics – http://www.qhemetbiologics.com/

Uncle Funky’s Daughter – http://unclefunkysdaughter.com/

Huetiful – http://www.huetifulsalon.com/

Lawrence Ray Concepts – http://www.lawrencerayconcepts.com/

The Detangle Brush – http://www.detanglebrush.com/detangle-brush.html

WonderCurl – http://www.wondercurl.com/

Naturalicious – http://naturalicious.net

BeeMine Products – http://beemineproducts.com/

TGIN (Thank God I’m Natural) – http://www.thankgodimnatural.com/

Jane Carter Solution – http://www.janecartersolution.com/

Coco Curls – http://cococurls.com/

Bask and Bloom Essentials – http://www.baskandbloomessentials.com/

Taliah Waajid –http://www.naturalhair.org

Hydratherma Naturals- http://www.hydrathermanaturals.com

Treasured Locks www.treasuredlocks.com

Hairveda www.hairveda.com

Cara B Naturally www.carab.com

T Roots Beauty www.trootsbeauty.com

Shades, Colors &Coils www.shadescolorscoils.com

CC’s naturals ccsnaturals.com

Three sisters http://www.ppushop.com/3sistersofnature/

If I forgot one or want to point out your favorites let us know below.

Check out some more great posts on #buyingblack

Lisa A La Mode31 black owned cosmetic companies

Quirky Brown49 Black-Owned Companies That Cater Specifically to the CareFree Quirky Black Women
 

IDareT'sHair

PJ Rehabilitation Center
Also, notice how NOT ONE white person on this team stepped forward to explain this ad.
The Black guy, is all in the media apologising.
@CurlyMoo
I see this everyday in my job in Corporate America.

They bring "us" out to do damage control for "them" on anything that "they" deem to be "racially uncomfortable."

"They" see that as our role. To be the clean up Men/Women and sell your own folks out.
 

Evolving78

Well-Known Member
So this is a White company.
So this pretty much exploded because the White women on the team wanted to be represented.
Maybe Shea Moisture isn't really doing very well with the Black dollar so they decided to reach the White woman dollars.
Most people I know don't like it or find it mediocre.

So what have we learned? White folks are making a KILLING off of the Black woman's dollar.
As far as I am concerned all of the products listed upward are suspect until I know the race of the corporate team.
We keep shouting Black hair care is a billion dollar business. So it's no surprised that White folks want a piece of the pie.
Everyone is making money off of us, but US.

Also, notice how NOT ONE white person on this team stepped forward to explain this ad.
The Black guy, is all in the media apologising.
Yep! There are no black women in the marketing department, so they are only going to do what relates to them. Them wanting to diverse is coming from them working for a company who's products weren't a representation of their hair woes. They can't even use those thick, heavily coated products on their hair.
If they truly were about become more diverse, they would have created different teams/divisions. Not just outright start pushing their major consumer to the side.

That's what folks are missing. This organization is so lost, and just backwards. And they need to stop sending the black man out. He is the last person that needs to speak on anything else. He isn't relatable, and he isn't trying to be.
 

CurlyMoo

Well-Known Member
Yep! There are no black women in the marketing department, so they are only going to do what relates to them. Them wanting to diverse is coming from them working for a company who's products weren't a representation of their hair woes. They can't even use those thick, heavily coated products on their hair.
If they truly were about become more diverse, they would have created different teams/divisions. Not just outright start pushing their major consumer to the side.

That's what folks are missing. This organization is so lost, and just backwards. And they need to stop sending the black man out. He is the last person that needs to speak on anything else. He isn't relatable, and he isn't trying to be.
They are trying to make it seem like he owns, operates and makes the big decisions for this company but he clearly doesn't. He comes off like a front man.
 

MilkChocolateOne

Well-Known Member
Yep! There are no black women in the marketing department, so they are only going to do what relates to them. Them wanting to diverse is coming from them working for a company who's products weren't a representation of their hair woes. They can't even use those thick, heavily coated products on their hair.
If they truly were about become more diverse, they would have created different teams/divisions. Not just outright start pushing their major consumer to the side.

That's what folks are missing. This organization is so lost, and just backwards. And they need to stop sending the black man out. He is the last person that needs to speak on anything else. He isn't relatable, and he isn't trying to be.


That's because they are not expanding their customer base. Instead they are shifting their based to white women and racially ambiguous women.
 

CurlyMoo

Well-Known Member
Yep! There are no black women in the marketing department, so they are only going to do what relates to them. Them wanting to diverse is coming from them working for a company who's products weren't a representation of their hair woes. They can't even use those thick, heavily coated products on their hair.
If they truly were about become more diverse, they would have created different teams/divisions. Not just outright start pushing their major consumer to the side.

That's what folks are missing. This organization is so lost, and just backwards. And they need to stop sending the black man out. He is the last person that needs to speak on anything else. He isn't relatable, and he isn't trying to be.
Was there ever even a Black woman apart of this company to begin with?:look:
 

Lucia

Well-Known Member
I don't have a dog in this fight but..... :pop:



I didn't see this before but wasn't this a BIG hint? SM switched up their ads and "allegedly" their formulas.



http://www.clutchmagonline.com/2015/02/shea-moisture-responds-fans-outraged-ad-featuring-white-baby/
 

fuchsiastar

Well-Known Member
Thank you for this thread ladies. I need some specific product recommendations now please. Does anyone have suggestions for replacing the Shea Moisture JBCO masque and shampoo, Manuka Honey Masque and Curl Enhancing Smoothie? I appreciate any help you can give me :look:
 

Blue_Berry

Well-Known Member
I love this debate on the way Shea Moisture is treating their number 1 buying consumers. Seren gave a lot of good valid points.


 

Blue_Berry

Well-Known Member
Thank you for this thread ladies. I need some specific product recommendations now please. Does anyone have suggestions for replacing the Shea Moisture JBCO masque and shampoo, Manuka Honey Masque and Curl Enhancing Smoothie? I appreciate any help you can give me :look:
I am bumping this for you. I wasn't a huge fan of their Curl Enhancing Smoothie, but hopefully someone will have suggestions. For masque, I find the Hairveda Deep Conditioning Masque to be really good. It is out of stock on their website at the moment though.
 
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