I think it has something to do with my porosity. My hair is medium porosity for the most part, with a small section of low porosity in the very front (bangs area). For that area, I make sure to run warm water over it. All the while taking out any leftover shed hair, before applying the leave-in/creme. Also I noticed the wetter my hair is, the easier it is for the Irish Moss creme to sink in. It's why I started putting my leave-ins (or whatever I use as a leave-in, in this case the creme) on soaking wet hair. For the cooler weather here (So. Cali), I noticed my hair stayed moisturized longer when smoothing in leave-ins this way. And while I can use the Irish Moss creme on damp hair, I just prefer using it on wet hair... if that makes any sense? Yeah, it's heavy but not the heaviest product I've ever used... So in a way, previous thick creme/buttery cremes helped me learn how to adjust how product much is needed for each section. You could start using a small amount at a time, and seeing how much or little is needed to absorb into your strands. And/or if you have low porosity, you can dilute it a little by adding some warm water to small amount, then apply that mixture to your hair. It took a bit of trial and error to get to this point.. Wherein I know how much to use and in what conditions it's easiest to smooth in. I hope this helps!