I'm somewhat disappointed. I was excited about trying this product, now, not so much. I've done a lot of research from talking to a live representative to reading the mass number of negative reviews on Amazon. But, truly, all you have to do is watch Suave's application video. It tells you everything you need to know, right away. Step 1 tells you that you're going to smell ammonia. There's your red flag. And when you think about it, how is your curl or wave going to get loose without some chemical going into the hair? It just isn't going to happen.
My hair seems to be perfect for this product. It's virgin, no chemical, no color, no henna, no treatments of any kind, no heat, nothing. And, African American hair, untreated, seems to be the perfect hair. But my hair may still fall out. One of my questions to the representative was: What if after 30 days, I no longer want this treatment. Will my hair revert back to its curly texture? "Yes", she replied. Will that reversion be automatic? Or will it take time, as in growing out, like it would if my hair were chemically relaxed? "To your first question, how long it takes depends upon your hair."
That didn't really answer my question. Somehow, I felt like the smoothness (if I experienced any) would fade, but still, I'd be left to grow out the chemical, I mean the chemical would still be there, right? She asked me if I was sure that my hair was not colored or treated in any way. She said this is the best kind of hair for the treatment.
The thing about the many negative reviews on Amazon is that you don't know what kind of condition the hair was in, to start with. It's the same as if you're getting a relaxer, going in, your hair should be in good condition. Whatever you had done to your hair, prior, is going to affect the results of your relaxer. Maybe you won't lose your hair that day, but eventually, you're going to lose it. It seems to me, that many people were unaware that they were putting "chemical " in their hair by using this product. It is chemical. If you're going to do this, you might as well tex-lax your hair. In a discussion with myself, I promised myself that if I ever did "chemical" again, I would also be fine with eventually, wearing a very cute, short hairstyle. Why? Because eventually, I'm going to get bored and want to grow my hair out. Since I'm not into growing it out, I'd just cut it and and eventually wear my twa. But I want to chose to wear my hair short, not have it fall out.
So, for this product, I'm going to do what Keeley A. Markhane, an Amazon reviewer, did. She's had the "real" Keratin treatment done to her hair before and made some really good points about this new Suave treatment. First thing she did, was skipped step 1 and went on ahead to steps 2 and 3. She says step 2 is the "Keratin" step 1 is the chemical, that's why it's skipped, and step 3 is the sealant. She says she got really good smooth results from doing that. So, for what, 10 or 12 dollars, I'll try those steps prior to my flat ironing. Since I am going to take the time to smooth out my hair, I'd like to see if doing steps 2 and 3 can get me, 2 weeks of smoothness, that would be good enough for me.