1. https://longhaircareforum.com/threads/upcoming-changes.849375/
    Dismiss Notice

Aunt Jemima Brand To Change Name, Remove Image, Quaker Oats Announces

Discussion in 'News - Breaking News & Political Forum' started by Leeda.the.Paladin, Jun 17, 2020.

  1. Leeda.the.Paladin

    Leeda.the.Paladin Well-Known Member

    Blog Posts:
    0
    Joined:
    Apr 13, 2008
    Messages:
    20,667
    Likes Received:
    96,324
    Trophy Points:
    113
    Aunt Jemima brand to change name, remove image, Quaker Oats announces
    NEWS


    by: Nexstar Media Wire

    Posted: Jun 17, 2020 / 06:59 AM CDT / Updated: Jun 17, 2020 / 07:24 AM CDT
    [​IMG]
    Credit: WCMH


    (WCMH) — Quaker Oats announced Wednesday it will remove the name and image of the Aunt Jemima brand of syrup and pancake mix.

    The move is part of an effort by the company to “make progress toward racial equality,” the company said in a statement first obtained by NBC News.

    The company said in its statement that it recognizes that “Aunt Jemima’s origins are based on a racial stereotype.”

    The brand, which spans over 120 years, features a black woman named after a character from 19th-century minstrel shows. The company’s history timeline says Aunt Jemima was first “brought to life” by Nancy Green, who was born a slave in 1834 in Kentucky. She became the face of the product in 1890.

    While Green was portrayed as a “Mammy,” Aunt Jemima has since evolved, replacing her red bandanna with pearls and curls in 1989.

    “We recognize Aunt Jemima’s origins are based on a racial stereotype,” Kristin Kroepfl, vice president and chief marketing officer of Quaker Foods North America, said in a press release. “As we work to make progress toward racial equality through several initiatives, we also must take a hard look at our portfolio of brands and ensure they reflect our values and meet our consumers’ expectations.”

    Quaker said the new packaging is due out in the fall of 2020, and a new name will be announced at a later date, NBC News reported.
     
  2. vevster

    vevster Well-Known Member

    Blog Posts:
    0
    Joined:
    Nov 7, 2002
    Messages:
    36,218
    Likes Received:
    45,907
    Trophy Points:
    113
    Location:
    Queens, NY
    Good! I wonder what the new name will be?
     
  3. CarefreeinChicago

    CarefreeinChicago Well-Known Member

    Blog Posts:
    0
    Joined:
    Jul 23, 2004
    Messages:
    11,559
    Likes Received:
    39,303
    Trophy Points:
    113
    Location:
    Chicago
    Now take out all take out all the unhealthy sugars and preservatives
     
  4. discodumpling

    discodumpling Well-Known Member

    Blog Posts:
    283
    Joined:
    Mar 21, 2007
    Messages:
    11,479
    Likes Received:
    54,670
    Trophy Points:
    113
    Location:
    Queens NYC
    Small victories yall!! We will take all of em...Uncle Ben got next!
     
    brownb83, LadyPBC, Queenie and 12 others like this.
  5. vevster

    vevster Well-Known Member

    Blog Posts:
    0
    Joined:
    Nov 7, 2002
    Messages:
    36,218
    Likes Received:
    45,907
    Trophy Points:
    113
    Location:
    Queens, NY
    The process would make a cool marketing white paper -- rebranding to eliminate racist themes but enabling the user to find the product.
     
  6. Crackers Phinn

    Crackers Phinn Either A Blessing Or A Lesson.

    Blog Posts:
    0
    Joined:
    Jun 12, 2005
    Messages:
    31,885
    Likes Received:
    305,109
    Trophy Points:
    113
    People who can't or refuse to make pancakes from scratch need those unhealthy sugars and preservatives.
     
  7. Kanky

    Kanky Well-Known Member

    Blog Posts:
    0
    Joined:
    Apr 1, 2012
    Messages:
    8,558
    Likes Received:
    78,308
    Trophy Points:
    113
    These companies need to hire, promote and pay black people. I don't care about Aunt Jemima on the box. Can real life aunties pay their bills? If there were enough black people in positions of power Aunt Jemima would've been gone years ago.
     
  8. Everything Zen

    Everything Zen Well-Known Member

    Blog Posts:
    0
    Joined:
    Apr 20, 2007
    Messages:
    14,340
    Likes Received:
    82,759
    Trophy Points:
    113
    Location:
    With the cool kids
    I’m sorry but you know white people have co-opted a movement when :censored: syrup gets cancelled. :rolleyes:
     
  9. Reinventing21

    Reinventing21 Spreading my wings

    Blog Posts:
    0
    Joined:
    Feb 13, 2006
    Messages:
    1,718
    Likes Received:
    8,690
    Trophy Points:
    113
    Location:
    Butterfly Paradise
    The logo absolutely should go. To make the impact even more powerful, they could male a sizeable donation to the cause like Netflix did.
     
  10. yamilee21

    yamilee21 Well-Known Member

    Blog Posts:
    0
    Joined:
    Oct 1, 2008
    Messages:
    2,327
    Likes Received:
    8,854
    Trophy Points:
    113
    A while ago, there was a “debate” on Facebook about whether Mrs. Butterworth was supposed to be black or not... I just saw an article stating that she was meant to be “grandmotherly” but her *shape* does evoke the mammy stereotype... looks like she might disappear too for being potentially problematic. Has there been any mention of the Cream of Wheat man, the black chef, in all of this? The competition, Farina, features a little white boy... I always wondered how that influenced shoppers, a black guy I knew boycotted Cream of Wheat. How many other images are finally going to go?

    On a related note, my mom grew up in a black country, and her father was so well known as “Uncle Ben” that his own kids referred to him that way. (“Uncle” is a general courtesy title indicating respect.) So when she came to the US, and saw Uncle Ben’s rice in the stores, the image and name reminded her of her dad, and she started buying that brand. But she almost never bought Aunt Jemima’s products, because that image was more recognizably based in racism to her.
     
    Queenie and Reinventing21 like this.
  11. Theresamonet

    Theresamonet Well-Known Member

    Blog Posts:
    0
    Joined:
    Oct 14, 2008
    Messages:
    16,666
    Likes Received:
    188,898
    Trophy Points:
    113
    Location:
    Chicago
    Am I the only one who wants it to stay? :look: They’ve already given her a makeover, that’s good enough.
     
  12. nyeredzi

    nyeredzi Well-Known Member

    Blog Posts:
    0
    Joined:
    Nov 27, 2013
    Messages:
    4,300
    Likes Received:
    32,485
    Trophy Points:
    113
    Location:
    MD
    I don't find the current image offensive. So in one sense I really don't care about this. On the other hand, the name has so much baggage attached to it, and both the current image and name are still so tied to the old image, might be better to just let it all go.
     
  13. UmSumayyah

    UmSumayyah Well-Known Member

    Blog Posts:
    0
    Joined:
    Feb 6, 2003
    Messages:
    13,566
    Likes Received:
    35,392
    Trophy Points:
    113
    Location:
    Rivendell
    As a kid I always thought Mrs. Butterworth was an old white lady.
     
  14. Leeda.the.Paladin

    Leeda.the.Paladin Well-Known Member

    Blog Posts:
    0
    Joined:
    Apr 13, 2008
    Messages:
    20,667
    Likes Received:
    96,324
    Trophy Points:
    113
    Is she not??
     
    [email protected]@ likes this.
  15. SoniT

    SoniT Well-Known Member

    Blog Posts:
    0
    Joined:
    Jun 25, 2003
    Messages:
    18,053
    Likes Received:
    51,828
    Trophy Points:
    113
    Location:
    Maryland
    I thought Mrs. Butterworth was white too. I guess not. :ohwell:
     
    [email protected]@ likes this.
  16. UmSumayyah

    UmSumayyah Well-Known Member

    Blog Posts:
    0
    Joined:
    Feb 6, 2003
    Messages:
    13,566
    Likes Received:
    35,392
    Trophy Points:
    113
    Location:
    Rivendell
    I think she is and was always meant to be. Sometimes people see things that aren't there. Unless someone can bring up commercials and ads older than the late seventies that portray a mammy stereotype, ghe evidence just isn't there.
     
  17. OhTall1

    OhTall1 Well-Known Member

    Blog Posts:
    0
    Joined:
    Aug 28, 2010
    Messages:
    11,950
    Media:
    75
    Albums:
    2
    Likes Received:
    92,765
    Trophy Points:
    113
    Location:
    NoVA
    We had a thread about Mrs. Butterworth when KFC did their chicken and waffle commercials.

    https://longhaircareforum.com/threads/kfc-and-ms-butterworth-tried-it.842983/
     
    Chipmunk and SoniT like this.
  18. Everything Zen

    Everything Zen Well-Known Member

    Blog Posts:
    0
    Joined:
    Apr 20, 2007
    Messages:
    14,340
    Likes Received:
    82,759
    Trophy Points:
    113
    Location:
    With the cool kids
    I’m irritated that this became a thing because I had to smack down some faux woke whites on SM about this who were out here trying to “educate” people on the history of Nancy Green and how the “BLM hero” was being erased.

    I told them First of all do you really care about this “hero” and y’all do know you can still buy the syrup- it just won’t have a fat black woman’s face on it and Second if you had any black friends in real life and one basic google search would give historical context to this. I told them to shut up before speaking about stuff they obviously don’t know about.

    They came back sniveling and groveling with a quickness. :rolleyes:
     
    Last edited: Jun 18, 2020
  19. SoniT

    SoniT Well-Known Member

    Blog Posts:
    0
    Joined:
    Jun 25, 2003
    Messages:
    18,053
    Likes Received:
    51,828
    Trophy Points:
    113
    Location:
    Maryland
    I just saw those types of comments in response to an article posted about this. They don't care about Nancy Green. They got a lot of nerve telling Black people how we should feel. :mad:
     
    Everything Zen likes this.
  20. Reinventing21

    Reinventing21 Spreading my wings

    Blog Posts:
    0
    Joined:
    Feb 13, 2006
    Messages:
    1,718
    Likes Received:
    8,690
    Trophy Points:
    113
    Location:
    Butterfly Paradise
    Maybe they can put a pretty an modern dipiction of Nancy Green and name it Sweet Nancy Syrup or something...alog with her full name in the logo.
     
    Queenie likes this.
  21. awhyley

    awhyley Well-Known Member

    Blog Posts:
    0
    Joined:
    Sep 20, 2008
    Messages:
    13,265
    Likes Received:
    46,315
    Trophy Points:
    113
    Location:
    Nassau, Bahamas
    Aunt Karen.jpg
     
  22. Reinventing21

    Reinventing21 Spreading my wings

    Blog Posts:
    0
    Joined:
    Feb 13, 2006
    Messages:
    1,718
    Likes Received:
    8,690
    Trophy Points:
    113
    Location:
    Butterfly Paradise
  23. TrulyBlessed

    TrulyBlessed Well-Known Member

    Blog Posts:
    0
    Joined:
    Dec 19, 2003
    Messages:
    5,456
    Likes Received:
    46,729
    Trophy Points:
    113
    Location:
    Over here
    Nailed it :lol:

    0CA25286-C455-4A99-8670-64A7B169FDC1.jpeg
     
  24. C@ssandr@

    [email protected]@ formerly known as "keyawarren"

    Blog Posts:
    0
    Joined:
    Dec 14, 2008
    Messages:
    10,372
    Likes Received:
    60,491
    Trophy Points:
    113
    Location:
    Harlem
    I felt this way, but then I considered this woman's family and realized it may still be hurtful. Especially if they are not profitting from it!
     
  25. TrulyBlessed

    TrulyBlessed Well-Known Member

    Blog Posts:
    0
    Joined:
    Dec 19, 2003
    Messages:
    5,456
    Likes Received:
    46,729
    Trophy Points:
    113
    Location:
    Over here
  26. Theresamonet

    Theresamonet Well-Known Member

    Blog Posts:
    0
    Joined:
    Oct 14, 2008
    Messages:
    16,666
    Likes Received:
    188,898
    Trophy Points:
    113
    Location:
    Chicago
    I feel them. A lot of things, though they may be rooted in racism, are still a part of our history/culture. I don’t think everything should just be erased.
     
  27. Shimmie

    Shimmie "God is the Only Truth -- Period" Staff Member

    Blog Posts:
    0
    Joined:
    Mar 9, 2006
    Messages:
    33,851
    Likes Received:
    64,423
    Trophy Points:
    113
    Location:
    "Deep in His Heart"
    The family should be honored in this :yep: it’s not about public overkill.
     
  28. Leeda.the.Paladin

    Leeda.the.Paladin Well-Known Member

    Blog Posts:
    0
    Joined:
    Apr 13, 2008
    Messages:
    20,667
    Likes Received:
    96,324
    Trophy Points:
    113
    I don’t mind the black woman with Pearls and a rollerset being the face of the company, but they need to change the name for sure. Maybe start a new marketing campaign with a new name and revamped image. Hey, maybe name the new mascot after the original woman ( her real name), if people really want to consider her legacy.

    Companies and images change over time based on the populations needs and wants.
     
  29. chocolat79

    chocolat79 Well-Known Member

    Blog Posts:
    0
    Joined:
    Oct 2, 2004
    Messages:
    5,282
    Likes Received:
    19,255
    Trophy Points:
    113
    Location:
    Growing at the speed of a sloth
    I'm glad they're changing it. It's rooted in racial stereotypes, no matter what "current" depiction they have on the bottle now. They could change it to jazzy Auntie and it'd still be the same for me. But it doesn't matter to me now because I'll be patronizing a couple of Black-owned pancake/syrup companies, so they won't be getting my Black dollar.

    Here's a couple that I've found, if anyone is interested (also healthier).

    https://blanketps.com/

    https://www.michelefoods.com/our-products/
     
    Black Ambrosia likes this.
  30. Brwnbeauti

    Brwnbeauti Well-Known Member

    Blog Posts:
    0
    Joined:
    Sep 11, 2012
    Messages:
    11,645
    Likes Received:
    65,141
    Trophy Points:
    113
    Wonder if they are being paid for the use of her image.
     

Share This Page