He's the owner... if I get a membership, it will put money in his pockets. Therefore, what CEO has to say is irrelevant!UPDATE: Equinox Disavows Trump-Supporting Owner, Following Backlash
"Neither Equinox nor SoulCycle have anything to do with the event later this week and do not support it."
Ross, a New York real estate developer, is the chairman and founder of the Related Companies, which encompasses fitness, restaurant and lifestyle brands such as Equinox, SoulCycle, Pure Yoga, &pizza, Bluestone Lane Coffee and Momofuku. He has given heavily over the years to Republican candidates and committees.
In a statement Wednesday to The Washington Post, Ross said he has known Trump for 40 years and that he has “never been bashful about expressing” opinions about issues on which he disagrees with Trump.
Ross said he is “an outspoken champion of racial equality, inclusion, diversity, public education and environmental sustainability, and I have and will continue to support leaders on both sides of the aisle to address these challenges.”
In a joint statement Wednesday, Equinox and SoulCycle said they do not support the fundraiser and played down Ross’s role with the brands.
“As is consistent with our policies, no company profits are used to fund politicians,” the companies said. “We are committed to all our members and the communities we live in. We believe in tolerance and equality, and will always stay true to those values. Mr. Ross is a passive investor and is not involved in the management of either business.”
SoulCyle also issued its own statement, saying it “in no way endorses the political fundraising event being held later this week.”
Equinox has publicly branded itself as an LGBTQ-friendly company, and Pure Yoga is popular in the LGBTQ community.
“We joined this gym because we believed it shared our values. We believed it was a safe space for people like us,” reads a Change.org petition calling on Ross to cancel the fundraiser. “We believed that we were supporting a company that was inclusive, accepting and celebrating our diversity and supporting our physical and mental health as a community.”
Stephen Ross is the majority owner of the parent company of Equinox gyms. He is holding a big Trump fundraiser. Know where your money is going. https://www.washingtonpost.com/politics/trump-scheduled-to-headline-fundraisers-in-the-hamptons-where-tickets-run-as-high-as-250000/2019/08/06/47698530-b855-11e9-a091-6a96e67d9cce_story.html …