Yes. I don't know if you have ever heard of presentations demi permanent color. It is made by the same people and when presentations was discontinued the Wella rep indicated that this was the new replacement. Its very long lasting. It usually grows out before it washes out.
I've used it to cover my greys and I like it alot, it lasted longer than other semi-permanent colors I've tried.
I don't use it anymore, I've started using henna/indigo on my hair...and I'll never go back. My hair is in much better condition now.