weaveadiva
Well-Known Member
Amazon to raise Prime membership in US to $119 from $99
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https://www.cnet.com/news/amazon-to-raise-prime-membership-in-us-to-119-from-99/
Amazon finance chief Brian Olsavsky said Thursday that his company will hike Prime's fee to $119 a year, from $99, on May 11. The new price will apply to existing Prime members' renewals starting June 16. Olsavsky made the comments during an earnings call with analysts. If your regular renewal is on or after June 16, you won't be allowed to prepay for another year at the currently lower rate, an Amazon spokeswoman said.
Despite those few increases, the boost to Prime's fee -- particularly above the psychologically significant $100 level -- could threaten future renewals and new Prime customers. Prime is one of the company's most important businesses, helping build loyal, repeat customers who tend to spend about twice as much with Amazon than non-Prime shoppers.
.
.
https://www.cnet.com/news/amazon-to-raise-prime-membership-in-us-to-119-from-99/
Amazon finance chief Brian Olsavsky said Thursday that his company will hike Prime's fee to $119 a year, from $99, on May 11. The new price will apply to existing Prime members' renewals starting June 16. Olsavsky made the comments during an earnings call with analysts. If your regular renewal is on or after June 16, you won't be allowed to prepay for another year at the currently lower rate, an Amazon spokeswoman said.
Despite those few increases, the boost to Prime's fee -- particularly above the psychologically significant $100 level -- could threaten future renewals and new Prime customers. Prime is one of the company's most important businesses, helping build loyal, repeat customers who tend to spend about twice as much with Amazon than non-Prime shoppers.