Can you post a link to this video? If I could get the frizz free effect and silkening effect I would be golden!
It reminds me of a product that was called Sponge free effect hair crystallization from Maxliss.
Well, I just spent my break calling the companies I saw videos on. I was curious about the process since influencers are just applying the stuff like a mask and not doing the additional steps.
Im waiting for a few others to call me back. First, Nutree says it’s best to do the whole blow dry and flat iron. They say it can be used like a mask but the effects don’t last as long. Also, they do not recommend using it more than once every 3 months. This company wants you to pay for the directions in a video course. I’ve seen other videos using their keratin treatment and talk about loosening yet preserving the curls.
The next one is Prismax USA
I was able to find both set of directions. The professional one still says to use blow dryer and flat iron. The consumer one says they recommend using it. I watched a video where the consumer didn’t use it.
professional instructions
https://cdn.shopify.com/s/files/1/2...Nutritivo_Technical_Guide_-_English.pdf?15364
consumer instructions
https://www.prismaxusa.com/pages/instructions
YouTube video
Seems like it’s the same ol’ same ol. They are now giving that easy mask like option but it won’t give professional or decent lasting results.
I’m going to search around some more and see what I can find. I keep seeing people talk about Avalon Texture Release but it looks like it’s no different from a traditional keratin treatment either. They are just now marketing that it doesn’t completely kill your curl pattern but no keratin treatment ever did.