Jouelzy - So Over the Natural Hair Community & Texture Discrimination 4c

Misseyl

Well-Known Member
I just recently chopped off my relaxed ends so that I can grow healthy natural hair and I'll be darn if I am gonna worry about what other people are thinking, especially about which type of curly I'm supposed to be in love with. Isn’t that the same thing we were doing when we relaxed our hair - how straight it was supposed to be. Natural, means exactly that, natural, no chemicals. So if you decide to go natural, appreciate what you have and keep it moving because I've just got into this natural hair thing and I'll be darn if I'm gonna let anyone rain on my parade. Imagine, living all your life not knowing what your hair actually looks like. I’ve seen so many full bodied, coiled and textured natural hair online that I’m wondering what took me so long to come on board. Our ancestors tied and fried their hair to oblivion and now we were doing the same thing until something called the internet came along and people started sharing ideas about the science of hair, hair products and techniques. Now that this generation is more enlightened, we need to do what black people do which is to know ourselves and learn about our hair. I feel so liberated right now because I'm leaving relaxers alone and I’m beginning to form a more personal relationship with this thing I call my hair.
 

Bette Davis Eyes

The "OG" Product Junkie
What hair type the owner does or does not have is not really the point. As I mentioned in my comments, her hair products work for many hair types (and not just those she features).

But there is no two ways about it, a company advertises to their target audience. How does it make sense to want to target kinky haired women, but never advertise to them. How do you plan to reach them? She has no problem advertising to other women so no other explanation makes sense to me. As I noted, it is her company and she gets to make those choices.

I like some Ouidad products and she directs marketing at kinky haired women much more than Curl Junkie does so not sure how you are connecting the two with my comment. My comment had nothing to do with what type 3s like.

My comment wasnt directed at you to correct you or your response. It was just thoughts that were typed after I read what you typed.
 

PJaye

Well-Known Member
Kind of off topic but how do some of yall sit and watch these people talk about their hair for so long? :lol:

Traycee's video is 10 minutes of non stop talking. I couldn't do it.


This is why I cannot get into the YT thing. I find it ultra annoying to have someone talking at me through a camera for 20 minutes.
 

xxinsanexxchels

Active Member
I'm 3C and feel frustrated with my hair and feel like all these products are for 4A hair.... but I'm probably seeing things from my perspective only so I do believe the article.

Don't know who this lady is but giving up isn't the solution.
I'm 3C with some 4A kitchen and I feel the same. left out a lot as a natural esp products I am a pj because I HAVE to try the products because type 4 products don't work for my hair. Too greasy make my hair too stringy or heavy. I've felt underrepresented in the natural hair community but a "perfect 4A twist out can easily looks like a 3C wng" 3s don't get all the love either.
 
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Amarilles

Well-Known Member
I am trying to figure out what Youtube vloggers were invited to the hair show that might of sparked this. I saw some Youtube people there but they were just walking around like everybody else. I didn't see them speak, give a seminars etc unless I missed it. The only one I saw doing this was Jenelle and she works with Shea Moisture.
Ah good question, I've no idea though. It isn't the first time Jouelzy is vocal about perks that less successful YouTubers are privy to but as far as this particular show, I've no clue who else might've been invited. They don't mention anyone in particular on their website, as far as I can see.
 

nubiennze

Well-Known Member
I didn't realize people picked products based on their curl pattern, honestly. :/

This. I didn't get any real traction with my regimen until I factored in porosity. To this day I have yet to fit my hair into a specific type--not that it's mattered.
 

Mahogony7

Well-Known Member
I didn't realize people picked products based on their curl pattern, honestly. :/

Exactly! And I find this to be ridiculous because hair is all about experimentation and you are limiting yourself. Why put a label on your hair? We have had numerous discussions about buying products that weren't marketed towards our race or the effects of products on our hair and body marketed towards our race.

We basically came to the conclusion that lots of these products worked for us and quite well. Aveda, Kerastase, Wen and many other brands, so why should we limit ourselves with natural brands? I remember watching one of her videos and she was using some Creme that had a type 4 hair label on it. Get out of here with nonsense. Before we had straight, curly or frizzy, now we putting hair types on products? And our people are the ones doing it! I just can not and wil not get behind that foolishness.
 

BlaqKitty

Well-Known Member
Yep. I look at the ingredients now to know if my hair is gonna like something or if it's gonna work well, and I know my hair likes heavy butters and moisturizers.
 

ezina

Well-Known Member
This may not be a particularly popular response but I take issue with some comments saying that they feel descriminated against for having looser hair types. I get it; it's one's personal experience and I can't tell someone that their feeling is invalid or whatever. However, in *my opinion*, complaining that you have a looser hairtype is like complaining about having a light complexion or being skinny. Why? Because these characteristics are valued highly in our society. So while the skinny girl may get made fun of and told to "eat a burger" or a light-skinned girl is shunned by a group of darkskinned girls because they assume she's "uppity" or a line of products seems to work only for kinkier textured curls as opposed to looser curls, let's face it; it's not on the same level if the reverse happened (i.e. a fat girl is made fun of for eating a burger; a darkskinned girl is made to feel ignored by light skinned girls because of her skin color; a kinkier textured girl is upset a line of products seems to work more for looser textured).

Context seriously matters. We are bombarded everyday by media and other things telling us a certain standard of beauty is valued, and the closer we are to it, the more we are valued. Sure, everyone gets a wrench thrown at them. That's fine and that's how life works. But when a wrench is thrown at you systemically, that is a much bigger problem (this is why reverse-racism is a fantasy). Suddenly, those little micro-aggressions against you aren't so "micro". For this reason, I get Jouelzy, even though her YouTube delivery may not have been the best.

I hope I make sense. This wasn't meant to offend anyone.
 
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ezina

Well-Known Member
Jouelzy herself explains that her personality isn't for everyone and that her writing is much more accessible, as are her tutorial videos because her personality takes a backseat. It's not about her not fully accepting her texture, in my opinion is all the contrary and she wants to open up eyes as to what is her texture versus what it's not. As per her videos, she's been there done that with trying to make her hair do what it naturally doesn't.

I personally understand where she's coming from. She's saying that it takes work to put out quality videos (as far as lighting, camera, technique, etc), it takes work and dedication to acquire a large amount of subscribers and views, yet she isn't compensated in the same way some people with a lesser quality and less subscribers/views might. She blames this on a texture preference. She isn't talking about no love period for type 4 YouTubers IMO, she's saying that quality + numbers should be yielding something greater. It should be math, it shouldn't be a texture preference.

But then again, I adore me some Jouelzy and I follow her very regularly. I get her. :lol:

I definitely agree. That's what I got from her video and article (the article explains it much better, though).
 

Foxglove

A drop of golden sun
I didn't realize people picked products based on their curl pattern, honestly. :/

Not so much products, more styling. A 4c braidout won't come out looking like a 4a braidout. Also manipulation is different and you do have to make adjustments when detangling/styling 4a vs 4c. These are facts and not things tightly textured people are making up
 

Wildchild453

When I hit waist I stop
I just watched the video and she sounds jealous. Her article expresses her thoughts much better but in the video she seems like she's pissed she has to work hard for things she assumes she's entitled to.
 

BlaqKitty

Well-Known Member
Not so much products, more styling. A 4c braidout won't come out looking like a 4a braidout. Also manipulation is different and you do have to make adjustments when detangling/styling 4a vs 4c. These are facts and not things tightly textured people are making up

But people are mainly discussing products, and I'm a tightly textured natural my hair is 4a with some 3c, but all of my hair acts like type 4. I don't think I implied anyone was making things up. The universal rule for hair is to be gentle regardless of curl pattern.
 

kandake

Well-Known Member
I just watched the video and she sounds jealous. Her article expresses her thoughts much better but in the video she seems like she's pissed she has to work hard for things she assumes she's entitled to.

That's another main issue. She thinks she's supposed to get things just because.

I mean she admitted that she started her channel for free hair. And then got mad when she was getting as much as she thought she should get. :lol::lol::lol:
I swear people are funny.
 

BlaqKitty

Well-Known Member
From her video about her, she took it down but she was drinking in the video and I guess drunk. I reckon if I had a company I wouldn't want her representing me either.

"-She admitted to pissing in the public streets of NYC because the public toilets are gross.
-She would take a train to Whole Foods and eat the food from the hot bar without paying. She also buy containers of foundation from Sephora, empty them, and return the empty bottle to get her 3 dollars back...
-She will call the customer service centers for companies and keep them on the phone for 1hr + even though she knows they can't do anything for her."
 

Keen

Well-Known Member
From her video about her, she took it down but she was drinking in the video and I guess drunk. I reckon if I had a company I wouldn't want her representing me either.

"-She admitted to pissing in the public streets of NYC because the public toilets are gross.
-She would take a train to Whole Foods and eat the food from the hot bar without paying. She also buy containers of foundation from Sephora, empty them, and return the empty bottle to get her 3 dollars back...
-She will call the customer service centers for companies and keep them on the phone for 1hr + even though she knows they can't do anything for her."

Uhmmm... That's just TMI. So telling...
 

loved

Well-Known Member
Haven't watched the video, I cosign everything faithVA had to say, especially this:

As far as hair typing separating us, No. When I was 8 years old before there was such a thing as hair typing, I could clearly look around and see that the girl next door, and the girls across the street had hair that wasn't anything near like mine. My hair wasn't ever going to do that and wasn't ever going to be like that. Whether we put a label on our hair or not, we know early on our hair is different. I don't feel differently about my hair because it is now labeled 4 something. I knew it was 4 something all along. It didn't change anything. It did allow me to at least try to find some people who could probably help me.

With respect to Joulezy, even though we share hair type, I stopped following what she had to say because too much of it had nothing to do with hair. With respect to YT videos, I rarely (if ever) watch videos that just talk about hair. I do a quick scan to check for pictures/tutorials, or something visual related to hair.
 

naturalmanenyc

Well-Known Member
BlaqKitty

What in the world? I don't follow her and had no idea. No wonder she deleted that video.

Sephora doesn't sell $3 foundation.:perplexed

From her video about her, she took it down but she was drinking in the video and I guess drunk. I reckon if I had a company I wouldn't want her representing me either.

"-She admitted to pissing in the public streets of NYC because the public toilets are gross.
-She would take a train to Whole Foods and eat the food from the hot bar without paying. She also buy containers of foundation from Sephora, empty them, and return the empty bottle to get her 3 dollars back...
-She will call the customer service centers for companies and keep them on the phone for 1hr + even though she knows they can't do anything for her."
 
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SoSwanky

Perfectly Posh...
@BlaqKitty What in the world? I don't follow her and had no idea. No wonder she deleted that video. Sephora doesn't sell $3 foundation.:perplexed
Lol...ya'll so funny! :lachen::lachen: I saw that video and it is called the "Triffling facts". A few of the Youtubers are doing it. I am a subbie of hers...I get it, but I can see both sides of it. Understanding that her particular hair type is may not be seen as "pretty of covetable" by many in natural hair and that they don't have very much representation. I can also see that she is upset that she has many followers and does videos which are time consuming and not getting the recognition that she thinks she deserves. I have to say- I think that it is her attitude that is a big part of the problem. I have noticed in a lot of her videos, most recently her live google chat. She is snarky, as she admitted and often talks down to viewers. Sorry, but that is not attractive to most people or companies with events that want you to meet and greet people. She has even said that when people meet her in the street and can't actually remember her name and ask her, she will say that she is someone else. Don't know about you, but most companies that I know about are looking to be associated with personable people. Being snarky maybe cool for some, but when it comes to mass market appeal, well, yeah... One could try to tell her about it, but she will just go with "This is who I am, if you don't like me then IDGAF." That doesn't work when working for companies trying to sell products. Just my 2cents...
 
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all_1_length

Well-Known Member
From her video about her, she took it down but she was drinking in the video and I guess drunk. I reckon if I had a company I wouldn't want her representing me either.


"-She admitted to pissing in the public streets of NYC because the public toilets are gross.
-She would take a train to Whole Foods and eat the food from the hot bar without paying. She also buy containers of foundation from Sephora, empty them, and return the empty bottle to get her 3 dollars back...
-She will call the customer service centers for companies and keep them on the phone for 1hr + even though she knows they can't do anything for her."

That was her 10+ Trifling Facts About Me video.
 

DoDo

Big Hair, Don't Care
Lol...ya'll so funny! :lachen::lachen: I saw that video and it is called the "TMI Tag". A few of the Youtubers are doing it.

I am a subbie of hers...I get it, but I can see both sides of it. Understanding that her particular hair type is may not be seen as "pretty of covetable" by many in natural hair and that they don't have very much representation. I can also see that she is upset that she has many followers and does videos which are time consuming and not getting the
recognition that she thinks she deserves. I have to say- I think that it is her attitude that is a big part of the problem. I have noticed in a lot of her videos, most recently her live google chat. She is snarky, as she admitted and often talks down to viewers. Sorry, but that is not attractive to most people or companies with events that want you to meet and greet people. She has even said that when people meet her in the street and can't actually remember her name and ask her, she will say that she is someone else. Don't know about you, but most companies that I know about are looking to be associated with personable people. Being snarky maybe cool for some, but when it comes to mass market appeal, well, yeah...
One could try to tell her about it, but she will just go with "This is who I am, if you don't like me then IDGAF." That doesn't work when working for companies trying to sell products.
Just my 2cents...


^Exactly. It's called advertising and marketing. I don't understand why you would want a position without actually wanting to fulfill the job requirements. It's like applying to be a cashier and when asked if you work with registers and money you respond with "I'm not about that life. You need to get to know me and how I do things if you want to work with me."

Um :look:, I really don't think it works that way.
 
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SunRai Naturals

Well-Known Member
It's her personality. She is not likable. She talks fast, slurs her words, & she is snarky with no kind of charm or humor to counter it. Crass personalities can be popular but there has to be something about that person that the audience connects to. Companies notice that. She should put her energy into creating her own opportunities.
 

BostonMaria

Well-Known Member
I didn't realize people picked products based on their curl pattern, honestly. :/

In the beginning I used to buy whatever the 3C hair idols were using. Fail! Then I started buying products that I thought were for 4a hair. Double fail!

So now I use products based on how moisturizing they are and the ingredients. My hair is happy LOL
 

Straighthoodtea

New Member
ugh. It's stuff like this that irritates me. I want to time travel to 100 years in the future to see if we've gotten past this BS. On both sides, girls with kinkier hair hating on girls with looser hair and girls with kinkier hair being told through society that who they are and what they're born with isn't good enough. Everyone is DIFFERENT, NOT BETTER. Why cant people just accept that in move on? ugh!!
 

Adiatasha

Well-Known Member
I stopped following her because she's into wigs/weaves and her hair has been the same length for a long time and she doesn't address that. Maybe she doesn't want long hair.. But I do, so I follow/subscribe to those who are on THAT journey.

I liked the information that she provided. It was informative and well thought out.
I guess I'm not on you tube for friends/family I just want information to do better.

As a 4c girl... I get where she's coming from.
But it doesn't bother me that other people covet other hair types.

I'm just glad I got some.
 
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