I was watching a video with Star puppy using it and also one with Natural Academia using it. I went to check it out, at least the styling cream, but seems heavily shea butter. I'm one of the few 4Cs who doesn't care for shea butter, so I doubt I'll try it. But the consistency looked interesting. A little more ... slippery/slimey than I would have expected for a shea prodcut. Maybe I'll try one day, but my current products are working out and I'm trying to resist product junkyism.