Dark And Lovely Au Naturale "anti shrinkage" Hair line

Discussion in 'Hair Care Tips & Product Review Discussion' started by Napp, Jan 12, 2013.

  1. Napp

    Napp Stylist in training

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    [​IMG]

    Has anyone else seen this line? I saw them putting up a sign on my bss about them.

    I have to say they really seem to be up on the hair trends with the "anti shirnkage" bit.:yep:

    I think it is really cool that they are "listening" but when it comes down to it, do the products deliver?

    It includes:
    hydrating soak shampoo
    knot out conditioner
    curl defining creme glaze
    coil moisturizing souffle
    shine sealing nectar
    10 in 1 styling gelee

    any thoughts?
     
  2. Channy31

    Channy31 New Member

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    interesting.. what do they mean by 'anti shrinkage'
    Seeing big companies like this changing to products suited for naturals really shows that naturals have come a long way!
     
  3. browneyedgrl

    browneyedgrl New Member

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    Interesting. Can't wait for the reviews to come out.
     
  4. Royalq

    Royalq Well-Known Member

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    I hope its not some weird chemical that loosens your curl pattern
     
  5. lovegymnasts

    lovegymnasts New Member

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    My two cents:
    marketing scheme
    The only product that is anti-shrinkage is one that is going to straighten your hair and/or loosen your curls a lot. No conditioner is going to do that unless it is one that does it permanently or requires a lot of heat.
    Side note: I don't buy into the natural relaxers people subscribe to that use yogurt. I've watched numerous videos and do not see a difference except deep conditioned hair.
     
  6. lovegymnasts

    lovegymnasts New Member

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  7. BeautyGoesDutch

    BeautyGoesDutch New Member

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    Ohh Can't wait for Reviews to come out! I hope it is a good product
     
  8. Napp

    Napp Stylist in training

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    Royalq

    Lol no they look like regular products
     
  9. BeautyGoesDutch

    BeautyGoesDutch New Member

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    Dark and Lovely Au Naturale Coil Moisturizing Souffle
    Ingredients: Water, cetearyl alcohol, cetyl esters, glycerin, amodimethicone, behentrimonium chloride, parfum/fragrance, phenoxyethanol, isopropyl alcohol, mangifera indica seed oil/mango seed oil, trideceth-6, cetrimonium chloride, benzyl salicylate, methylisothiazolinone, linalool, benzyl alcohol, limonene, CI 19140/yellow 5, CI 15985/yellow 6, geraniol, bambusa vulgaris sap extract.




    Dark and Lovely Au Naturale Sheen Sealing Nectar
    Ingredients: Isopropyl myristate, helianthus annuus seed oil/sunflower seed oil, caprylic/capric triglyceride, prunus armeniaca kernel oil/apricot kernel oil, dicaprylyl ether, isopropyl isostearate, parfum/fragrance, mangifera indica seed oil/mango seed oil, benzyl salicylate, linalool, benzyl alcohol, limonene, geraniol, bambusa vulgars extract.
     
  10. kupenda

    kupenda Well-Known Member

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    Pretty packaging...that's all I got
     
  11. MsSanz92

    MsSanz92 Well-Known Member

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    I saw these products in the BSS the other day. Isopropyl Alcohol and sulfates in natural hair products?? Nah I'll past.
     
  12. Ogoma

    Ogoma Well-Known Member

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    I don't think those are necessarily bad (Tresemme Naturals has isopropyl alcohol in it), but I am concerned how far up the ingredient list this is. Before the mango seed oil?? I would have expected to see it at the bottom of the ingredient list.
     
  13. JerriBlank

    JerriBlank Well-Known Member

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    Same ole bullisht ingredients:yep:
     
  14. MsSanz92

    MsSanz92 Well-Known Member

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    They reformulated it and removed the alcohol. These ingredients don't necessarily make a product bad but knowing that many women with natural hair usually do not want those ingredients in their products, why create products with it?
     
  15. chrisanddonniesmommy

    chrisanddonniesmommy New Member

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    Nope. I do not buy products aimed at naturals by relaxer companies. I can't say that I trust them.
     
  16. BraunSugar

    BraunSugar New Member

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    I'll stick with my homemade products, vo5, and tresseme naturals. Cute packaging though.
     
  17. whiteoleander91

    whiteoleander91 stay at your best ♥

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    this is kinda funny, I was just at Target a few hours ago and saw these products. they smell horrible to me so yeah lol
     
  18. gorgeoushair

    gorgeoushair Well-Known Member

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    Bumping...
     
  19. Supergirl

    Supergirl With Love & Silk

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    Oh, they obviously don't want any well-informed naturals using this line with that isopropyl alcohol in the ingredient list, and within the first 10 ingredients too. :nono: I would also go in on them about having a cone as the 5th ingredient, but ammodimethicone is one of the more innocuous cones.
     
  20. *Frisky*

    *Frisky* Well-Known Member

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    The pink one has pretty much the exact same ingredients as Let's Jam Custard. Same color and consistency as well. I don't understand why these companies that make multiple hair product lines do this dumb mess.
     
  21. Supergirl

    Supergirl With Love & Silk

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    It's because the average consumer won't know. They put a different label on it and market it differently and bam, they've got a whole new market for no additional product development costs. Pantene is super notorious for this. They used to have like 12 differently named conditioners that were all the same stuff.
     
  22. miss cosmic

    miss cosmic Well-Known Member

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    I wouldnt buy it simply because D&L uses girls w weave to market relaxer - at least here, anyway. I will never buy anything from softsheen-carson.
    Co-signing tresseme naturals :yep:, even if the line does contain sulfates.
    After pre-pooing w grapeseed oil, then shampoo and conditioning my hair is uber soft and dries soft.

    Sent from my Samsung Galaxy Slll mini using LHCF
     
  23. wavezncurlz

    wavezncurlz LHCF addict

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    dang - should have come in here first. I bought something from this line - can't remember what - I was waiting for my beemine order. It wasn't bad, wasn't good. I was underwhelmed.
     
  24. BostonMaria

    BostonMaria Well-Known Member

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    These companies are trying to be slick, but they're hoping we're not educated consumers. I saw a similar product on Pantene's FB news feed and there were lots of complaints from black women saying this is the same product but in a different bottle. I most likely will not purchase.
     
  25. Cruzankink

    Cruzankink Well-Known Member

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    This is another ploy by mega hair product companies to make money off of sh**ty a$$ products. Instead of taking a clue from companies like Shea Moisture that sell all natural products w/ organic ingredients at reasonable prices. Their products include ingredients that suffocate ethnic hair already prone to dryness. This line is a "H*ll No" for me.
     
  26. SunRai Naturals

    SunRai Naturals Well-Known Member

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    They don't know their customer. If they did they would know that a good number of naturals read the ingredient list and the ingredients that are in that bottle (including the order) matter. I feel like it is the same old marketing ploy- "Anti-Shrinkage", "Super-gro", etc... Maybe I'm biased but I feel like they really don't care about having quality products they are just jumping in and trying to make a quick buck. I'd rather spend my dollars elsewhere.
     
  27. cami88

    cami88 New Member

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    I will not be purchasing. Like others have mentioned, it's the same old products with "natural" slapped on the label. Fortunately, and unfortunately, big companies have jumped on the natural hair bandwagon. I would be glad that there are so many products now that cater to naturals were it not for stunts like this. The big companies putting out these products don't have anything new or innovative to offer in the way of natural hair products--the companies who do make products that naturals want to use have been doing so all along, long before it was "trendy".

    There are some other "traditional" companies that are now trying to sell natural hair products....I think Cantu might be one? I will stick with Shea Moisture and the stuff I make at home.
     
  28. Seamonster

    Seamonster New Member

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  29. Nevermind

    Nevermind Well-Known Member

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    I'll pass :lol:
     
  30. Kilacurlz

    Kilacurlz Well-Known Member

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    I just threw away a coupon for this line yesterday and then I saw this today. Just not at all interested in d & l products.
     

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