If it could silken the strands I would be interesting
I feel the same way. I bet with every treatment the results look better. I just don't think it lasts very long.
My only hold up is looking at the technique and the model's results. If it doesn't change the curl pattern, then why all those styling techniques for applying the treatment? In the training video after applying the treatment, it appeared that they refrained from disturbing the finger coiled style throughout the additional steps. The final results had undefined roots with obviously finger coiled mid lengths to ends. When the model finally washes and styles her own hair, will she look like she has finger coils? If she does, then the treatment can change the curl pattern. If she doesn't, why make people do anything besides rake it in for application?
Then I watched this instagram recorded live and it doesn't help with any of the confusion. Just listen to the stylist. She makes it seem as though the styling technique when applying the treatment makes a difference, yet says it makes it easier for her sister to do twist outs. Hmm, having to still rely on twist outs for styling makes me feel like it doesn't silken the hair that much. It it worth the potential chemical compromise?
Also, Brazilian Blowout seems like it would be good for keeping the curl. According to the instruction sheet, one just needs to lower the temperature and reduce the passes. To transition from relaxed to "natural" they suggest the to use no tension or pressure while flat-ironing. Then to do 4 to 5 passes at 380 degrees. To maintain natural curl use less tension on thicker sections at 400 degrees with 4 to 5 passes. To loosen the curl, flat iron 7 to 12 times at 430 degrees. Lastly, to maintain or create volume, over direct with the flat iron at the roots. That seems simple enough, but the system is very expensive. It looks like something similar can be achieved when using the Keratin Complex PBO system to maintain curls. KC doesn't promote it for curls like Brazilian Blowout.