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Tracee Ellis Ross Has A Hair Care Line Pattern

Theresamonet

Well-Known Member
Is she popular enough to go from announcing that she’s coming out with a product on Sept 3 and launching it on Sept 9th? I feel like there should have been more promotion, buildup, etc.

I’m no longer excited about product releases. They all claim to be filling a void in the market, but it’s just more jars of the most popular natural hair ingredients of the moment. It’s a money grab at this point.

But good for Tracee. Grab that money, I guess. Lol
 

vevster

Well-Known Member
Is she popular enough to go from announcing that she’s coming out with a product on Sept 3 and launching it on Sept 9th? I feel like there should have been more promotion, buildup, etc.

I’m no longer excited about product releases. They all claim to be filling a void in the market, but it’s just more jars of the most popular natural hair ingredients of the moment. It’s a money grab at this point.

But good for Tracee. Grab that money, I guess. Lol
I'm kinda interested. I'm going to check it out. That doesn't cost anything. :p
 

oneastrocurlie

Well-Known Member
Is she popular enough to go from announcing that she’s coming out with a product on Sept 3 and launching it on Sept 9th? I feel like there should have been more promotion, buildup, etc.

I’m no longer excited about product releases. They all claim to be filling a void in the market, but it’s just more jars of the most popular natural hair ingredients of the moment. It’s a money grab at this point.

But good for Tracee. Grab that money, I guess. Lol
Whomever is doing her marketing is doing very well. It been featured in Elle, Teen Vogue, W, The Root and Allure. And it's gonna be alllllll over SM for the next week.
 

Theresamonet

Well-Known Member
It was announced about 12 hours ago so I'd say that's pretty good. Safe to say it's the first we all are hearing about it.
Okay...

I think most new brands spend more than 6 days promoting their products before they officially launch. I definitely don’t think 12 hours is long enough to asses that the campaign is doing “very well”. But good luck to her.
 

vevster

Well-Known Member
Tracee was on GMA this morning with the line and 3 models -- and then will be on Instagram Live today at 2:20 EST.

#FYI
 

vevster

Well-Known Member
She's about 10-15 years too late. If Tracee would have went into haircare during Girlfriends before she started wearing the heat damaged look, she would have cleaned up Miss Jessie's / Carol's Daughter style.

If the products are good she will be successful. She has a name and a gorgeous head of hair. She seems to be doing the right thing with promotion.
We try new lines all the time here. Since I have tons of stuff I will pick up a deep condish and leave in provided it does not have silicones.

Taraji’s line will go the way of Gabrielle Union’s. I have NO interest in Taraji’s line.
 
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