Alright I'm a converted Joico junkie...I've owned a liter of the K-pak shampoo and conditioner, tubes of the reconstructor, the chelating shampoo and the intense hydrator for almost a year, I tried it once or twice and wasn't wowed, so i moved on to other things in my stash...well this has been so raved about, so I decided to give it another whirl, and for the past 3 washes I've only used Joico and OMG!! I am in love. My siggy pic was taken after I used it, my hair has never had so much body and strength. I'm completely blown away! I want to give away everything else in my stash, thats how much I love it. They really work better when you use all the products in the line, that may have been why I didnt like it initially