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luckiestdestiny I'm confused, if the product was not ready, why did she start a Kickstarter campaign. If it still needed improvement, if it was not good enough, why doesn't the campaign page state that (at the top)? Whats your experience w/Kickstarter etiquette & procedure??
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virtuenow
You can have a kickstarter at any phase in development. However, your phase has to be true to what you say. For instance if you say, "I am developing a straightening tool that I believe will revolutionize the market" You could still launch a kickstarter as long as you have a prototype. YOu would then say: This is the prototype and how yurs will look and it will have X features.
People will pledge based on those figures.
YOu can also add to a kickstarter. So for instance you can say in addition to X prototype I'm adding another product item yippee just as a way of saying thanks, etc. That is different from what she's doing. I've had kickstarters where I threw in X item for those who doubled their donation or whatever, but they still get their pledge reward just the same out of appreciation and because it's the rules. There is a difference between having a longer time fulfilling orders, and not fulfilling them at all or changing them without the consent of donors.
What you cannot do is say I'm selling watches that have a camera phone and then once people start bidding say, oh but it costs too much for those watches to have camera phones so I'm now going to just have watches and thanks for your bid.
or....
you cannot say I'm selling watches with a camera phone but once people start bidding say, I'm upgrading the camera phone to a video phone watch without a camera. You can say it's so much better but people who just wanted to snap pics of their loved ones will say: WAIT a minute that's not what I paid for! I don't want to film videos with my watch I want to take a pic, that's what I paid for!
You could however for instance say I'm selling watches with a camera phone at the beginning and then say good news the camera phone watch will now have video in addition to the camera phone. Those who also like that addition will say yay us, but those who don't care and just want the camera will be happy the original deal is still in place.
So as long as the original component that you promised (in her case it's the plates) doesn't change you can add other things (like maybe a curling plate in addition to the other original plates, or even longer plates in addition to the original plates as promised) but you have to give those who bid what was originally promised. She could also give people snap ones and along with the original orders of the ones that don't snap (in the exact amount as promised) so that they can see the difference but the originals (and the amounts of the originals) should be included or there needs to be an update stat.
She can email everyone to let them know the changes, and then CHANGE the kickstarter to state that they will now snap together, and then give those who do not want that full disclosure an an option to bow out. Or the kickstarter can be cancelled and she can launch a new one with the new plates. Either way she has to change her kickstarter, at the kickstarter link with an update too also so that all will know who bid from this point on.